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The Essential Early Learning Program and App for Kids 2-8
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Our program delivers playful learning across subjects, building the skills kids need through lessons and activities they love.
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The Buzz On HOMER
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Homer Simpson's Email Marketing Guide
Homer Simpson has been considered the most prominent character of the past 20 years since 2010 (according to Entertainment Weekly magazine). And all because in each of us there is a little Homer Simpson. Let's try to understand the basics of email marketing and the rules for its implementation in promoting your own business the way he would do it.
Setting goals
So, if you decide to use the most effective channel of communication with subscribers and customers, then you should figure out why, in fact. It makes no sense to set abstract goals and overestimated criteria. Be objective and rational. How email marketing can be useful for business? Retention of existing customers Loyalty building Increase sales through repeat purchases Increase the base of potential customers through educational content Increase the level of repeat visits to the site Subscriber education, etc.
It all depends on what your business is like and how you see it in the future.
Choosing a mailing service
The advantages of using a mailing service for organizing email marketing are obvious: full automation of actions, availability of ready-made templates, fast sending speed, and learning the basics and specifics of working with email marketing. It remains only to make a choice. To simplify the search, try to prescribe meaningful criteria for yourself. For example:
- Availability of free tariffs,
- Number of ready-made templates,
- Ability to consult with technical support,
- Availability of training materials and introductory lessons.
By the way, SendPulse will be just the perfect solution in this regard due to its free plans.
Importing address database
Another plus of the mailing service is that importing the database takes a few minutes if you have a text document with contacts. Just upload a document and watch as contacts are added to the database.
Letter type
And now the most difficult, but the most interesting thing begins - creating the email message itself for mailing. To begin with, it is worth deciding on the type of letter:
- Content or trigger
- Promotional, Informative, Digest, etc.
Choose the type of letter exclusively for the task at hand. Based on this, choose a template.
The interests of the target audience and the text of the letter
If you do not take into account the interests of the target audience in the mailing list, you may not expect good results. First of all, the mailing should be predictable: if you promised useful articles to a person when subscribing, write articles; if promotional offers, you don’t need to load him with other information. The subscriber expects from you only what he is interested in, and what you promised him. Keep this in mind when writing text and creating a general message template to send. If you have taken into account all the factors, you can safely send your first newsletter.
Communication
Subscribers often send letters in response to mailing lists and this is normal. Someone needs advice, someone wants to express wishes or find out how he ended up on your address list o_O (and this happens). Do not ignore them and respond in a timely manner. Let your followers know that you care and that each of them matters to you. Help people and the world will smile at you 🙂
Efficiency calculation
Most sent emails are opened in the first 3 hours after sending, but for the full picture it is still better to wait 1-2 days. After that, you can safely go to the statistics section and study what result the first mailing brought you. We advise you to pay special attention to:
- Open rate (in order to understand whether subscribers are interested in your message in general and how many active subscribers you have in your database)
- Percentage of conversions (to see how relevant your offer is)
- Click map (you need to understand what is most interesting to your subscribers and customers)
- Reasons for unsubscribing (you also need to be able to work with dissatisfied customers)
And most importantly: never stop! Test content, email frequency, and buttons.
Look for more interesting topics for newsletters and communicate more with the target audience and then you will definitely achieve your goals.
The Simpsons: The Top 5 Technology Predictions That Came True
The Simpsons franchise is undoubtedly one of the most successful series and movies in recent years. Stories about the yellow family, including Homer (father), Maggie (mother), Bart (oldest son), Lisa (second daughter) and Maggie (youngest daughter), are generally a reflection of American society.
Its success has been and remains too great, so since 2017 every year April 19, is World Simpsons Day.
The day was chosen for The Simpsons because in 2017 it has been 30 years since the characters first appeared on TV . Since then, in addition to being an interesting series, he is also known for his predictions, since some of his episodes show devices or events that happened for the first time in real life.
So Infobae offers The five most famous forecasts in technologies The Simpsons , which came true:
compundo hyper megared
In episode “Bus” Homer decides to establish 9006 when he discovered that his neighbor Ned Flanders was running a web business.
Homer decides to enter the world of the world wide web (worldwide computer network), because he believes that everyone made a profit at Internet other than his family, and calls his business CompumundoHypermegared .
Because it's unclear what the company is for, millionaire businessman Bill Gates , co-creator of Microsoft , shows up at the Simpsons' home to buy the company he has access to.
Augmented Reality Lenses
In the episode titled 'Specs and the City', Mr. Burns gives his employees augmented reality glasses , called Google Goggles, in order to spy on them.
Homer ends up loving his new gadget and he uses them all the time. However, Marge asks her to stop using them as it has become an addiction.
Ultracasa Marge
In the Halloween special of The Simpsons XII, which is divided into three parts, you need to take House of Whacks to find the technology forecast.
In this part of , Marge is at home when robot salesman knocks on her door and offers her a product that turns her house into " Ultracasa" or what is currently known as Smart Home .
The seller assures him that he will never do housework with this product again thanks to installed virtual assistant , which makes personalized greetings, cooks, cleans and orders everything in a few minutes.
Homer
In an episode called “Computer threat” (in Latin America ) Homer decides to create its own site , which, as a distinctive line, is full of animized GIF and sounds .
This page caused a stir in Springfield, as the portal served as "information site" , where one could find intimate information about other characters of the series under the pseudonym "Mr. X".
Homer in 3D (Homer to the Cube)
Treehouse of Horror VI consists of three segments: Attack of the 50-foot Eyes, Nightmare on the Evergreen Terrace, and Homer³.
In the last one, Patty and Selma are going to visit Marge, so Homer, in order to avoid his sister-in-law, looks for a place to hide and finds the library in the living room hiding behind it.
Once there, he comes to see that the wall has a strange radiation that would allow it to pass. At the same time Homer moves to an environment where everything is in 3D . The site looks like computer 3D animation . Finding no way out, Homer turns to several characters in the series for help. However, no one manages to help him return.
