Make writing fun


8 Tips to Make Writing Fun Again. How to make writing more enjoyable | by Ben Soyka

How to make writing more enjoyable

Photo: cromaconceptovisual

Those of us who are just starting out as writers may find that the excitement can die out a little bit. Even experienced writers may face this issue. There are actually quite a few ways to make writing more fun, but some take more time than others.

Sometimes you just need a little prompt to get the ideas flowing in your brain. Those of us who let writer’s block take control of us need to do two things.

First, do a quick Google search. Find some good ideas that interest you.

Second, don’t let writer’s block affect you in the first place. Keep a journal of ideas and prompts at hand. Whenever an idea strikes, write it down. You may think you’ll remember it, but you probably won’t.

Solving the Mystery of Writer’s Block

Does it even exist?

medium.com

Your readers are people, and people are very visual creatures. We like to have some sort of aid to show us what a piece of writing is about. Without a photo or drawing to go with it, your writing isn’t as interesting. Potential readers will move on to other writing.

Try adding in a colorful and eye-catching photo with all your writing. It’ll draw readers in and give them an idea of what to expect.

Personal experience always makes up the best stories. For example, if you’re writing about programming, you should have some experience.

Personal experience can also make you more credible when writing. Would you rather read a story about writing that’s by a writer or one by a football player? Probably the one by the writer, because they have experience and can tell a personal story.

With practice comes better results and a better experience. If you have a lot of practice with writing, you’ll end up enjoying it more. You’ll also end up with better results. Just keep writing.

As the old saying goes, “practice makes perfect,” and the only way to practice writing is to write.

Try writing about something you haven’t written about before. What experiences have you had in life? Share them with the world!

Don’t just keep your experiences to yourself. There’s someone in the world who wants to read about them.

There’s some amazing stuff out there. Whether it’s other writing, a video, a book, or something different, get inspired.

Don’t be jealous of others, learn from their work. It’ll make your life a whole lot easier, and then someone else can learn from you.

Finding Topics to Write About

A common struggle for most writers

writingcooperative.com

Once you’ve written something, don’t leave it for the rest of eternity. Try re-writing it.

Add some more detail and fix some things up. You don’t even have to publish it. It’s good practice either way.

If you write about things you enjoy, writing will become more fun.

If you like dogs, write about dogs. If you like the holidays, write about them.

Write about whatever it is you enjoy and writing will be more fun.

It’s easy to have fun writing, you just have to try a little bit. Go for a walk, go binge-watch some TV, go read. Once you’re done, write about every single thing.

25 Ways to Make Writing Fun

For many learners, writing is their least favorite subject. Today, I’m sharing 25 of my favorite ways to make writing fun {yes, and even a little handwriting fun is mixed in, too}.

*This post contains affiliate links.

 

25 Ways to Make Writing FUN!

1- Read rich literature of all genres to your child. Talk about how the author used this “fancy” word instead of a “boring” word. Point out the climax of the story and how the author resolved the problem. Help your child see that they can piggyback on or use these ideas in their own writing.

2- Give them the freedom to just write/draw without over-correcting spellings, letter formation, etc. There will be times when these things are important and need to be corrected, but sometimes kids just need a “judgment-free” zone.

3- Let them write about things that interest them. So what if he just wrote his 5th book on playing soccer? At least he’s writing! If his written works all start sounding the same, suggest that he write about the rules of soccer, how his team won their last game, or even a soccer poem.

4- Provide resources, such as a sight word folder, a book you’ve just read together, labels around your house, sight word cards, or a kids’ spelling dictionary. You can find TONS of fun and hands-on spelling ideas and resources right here on my blog!

5- Write for authentic purposes (letters, thank you cards, pen pals, a grocery list, etc.). And while they’re writing those letters, it’s the perfect time to teach them the conventions.

 

6- Allow them to use invented spelling in a developmentally appropriate way. {The key to this is to hold them accountable for what they know.}

7- Not every misspelling or incorrect convention has to become a “teachable moment” or mini lesson. Sometimes kids just want someone to encourage their creativity, not nit-pick their every mistake. Ouch.

8- Treat them as a “real” author by putting the books they’ve written on the bookshelf to be read, right along with all your other books. One of the goals of Preschool & Kindergarten Writing Lessons as well as Simple Writing Lessons for Primary Grades was to give you practical lessons for teaching writing in this manner.

The Measured Mom’s Writing Workshop Pack is also a fantastic resource for the classroom OR at home!

 

If you’re looking for a full-blown writing curriculum that teaches writing this way, check out WriteShop!

9- Give them an audience for their writing. Find ways for them to share what they’ve written. Often times writers are frustrated because they do not have someone to write TO. Kids need an audience. A reader. Someone who will respond to their creation, ask questions, or comment. Give them feedback.

That audience or reader can make writing more authentic and much more meaningful to young writers. This is why I think letters to others are a great tool. There’s a built-in audience just by nature of writing a letter.

10- Don’t overuse it! Kids don’t need to write a summary, fill out a worksheet, or answer questions in a Reading Response Journal every time they’ve read a text. These things are good things in moderation, but sometimes a simple discussion between the two of you will suffice. This is true for every child, but especially struggling readers.

11- Organize your home for writing or provide some fun writing manipulatives {see the list of fun writing tools below}

 

12- Create a writer’s toolbox for your child. This makes for a GREAT birthday present!

13- Provide writing prompts {with limits}. I’m not a huge advocate of writing prompts, but I think creative writing prompts can spark an idea sometimes. If you’re looking for some creative prompts for K-2nd grades, I have some for every month of the year.

 

Make Writing Fun with Writing Tools

These are some of our tried and true writing tools. We have had most of these in our home for 10+ years and they’re still going strong!

By the way, all of these make GREAT gifts for kids!


14- Magna Doodle is mess free and the “pen” can’t get lost! Woohoo! We also have a portable Magna Doodle that’s a better size for the car.
15 – Boogie Board – a great alternative to the Magna Doodle and GREAT for school-age kids. {Fun for practicing spelling words, too!}

16- Aqua Doodle {mess free}

17-  Crayola Wonder {mess free}


18-  Crayola Explosion {mess free}

19- art easel – grab some chalk and write away

20- bathtub crayons

21- Crayola makes awesome markers and crayons for glass surfaces {we’ve used ours on the windows in the house as well as mirrors}.

22- dry erase boards and markers– you can buy some or make your own with shower boards {found at your local hardware store}, Crayola makes washable dry erase markers

23- highlighters– kids of all ages {even 5th graders} like to use highlighters!

 

24- Work mazes and puzzles. We took our Puzzle Buzz Magazine, pulled them apart, and made a puzzle/maze book that young kiddos have enjoyed over and over again. Just slip the pages into plastic sleeve protectors, place in a notebook, and use dry erase marker. So easy!

25- Use a simple writing “desk”. I LOVE, LOVE, LOVE our collapsible lap desks. Each of my kiddos has one. They are sturdy, have storage inside, and fold up to store easily. Plus we can take writing anywhere because it travels well!

 

 What are some of your favorite ways to make writing fun? Share your ideas in the comments!

 

Follow This Reading Mama’s board Writing Ideas for Kids on Pinterest.

Enjoy writing!
~Becky

*First image from Adobe Stock.
*Font by KG Fonts.

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Creepy and Funny Halloween Emails: Ideas for Email, SMS and Messengers

Although Halloween is not as popular here as it is in the US and Europe, brands have been using it as an informational occasion for autumn mailing lists for a long time. The holiday is cheerful, bright - you can get creative, surprise subscribers. And also to remind about the company and increase sales.
In this article, we collected ideas for funny and scary emails for you and showed you how to set up an automatic series of emails for Halloween in SendPulse. Let's show examples of letters for Halloween, SMS and messages in instant messengers. nine0004

  • Halloween Letter Ideas
  • Creative Halloween Email Themes
  • Halloween Email Text
  • Halloween letter design
  • How to Compose an Automatic Halloween Email Chain with SendPulse
  • Halloween Letter Examples
  • nine0006 Sending messages in messengers for Halloween
  • SMS mailing for Halloween
  • Halloween Campaign Preparation Checklist

Halloween letter ideas

There are several ways to connect the holiday and the company's products. Here are some ideas to keep in mind.

Collections of themed items

Collections primarily include Halloween items: costumes, decorations, makeup, souvenirs and gifts, sweet treats. Product selections with discounts will spur demand and help increase sales. nine0004

Product selections will also be relevant for online stores that sell:

  • clothes and jewelry;
  • household goods;
  • decorative cosmetics;
  • furniture;
  • household appliances and electronics;
  • pet supplies.

Stores usually select themed products for promotions. For example, a furniture store may include an orange chest of drawers, a red “vampire” chair, a clothing store - clothes in black, red, orange. "Read-city" made a discount in honor of the holiday on books about magic and scary stories. nine0004 Chitay-gorod themed promotion

Mailing lists for non-scary items

If you sell non-scary items, you can still use Halloween as a news item. Here you need to dream up, for example, build a letter on opposition. So they beat the idea of ​​a holiday in the mailing list of the Spim.ru bed linen store, offering ideas for a fearless sleep:

Halloween mailing list for non-thematic goods

And the OneTwoTrip ticket service marketers called the mailing list "Anti-Halloween" and picked up ideas for non-terrible trips:

Sending a Halloween ticket service with ideas for non-scary travels

Useful tips in the Halloween email newsletter

Useful tips, interesting facts from the history of the holiday will help dilute Halloween sales letters. Such a letter can be included in the holiday series, which we will discuss below.

An interesting and useful newsletter was prepared by the 4 paws store for pet products. It tells how not to harm a dog or a cat during the celebration. Links to sections of the site with products for animals were included in the tips. The newsletter turned out to be useful both for readers and for the store:

Halloween email from a pet supply store with "How to take care of a holiday animal" tips

Fears and mistakes: content email

Another idea for a Halloween content email is to talk about customer fears about a purchase or discuss common mistakes.

Halloween Content Mailing List of Clients' Fears

A Photo School Mailing List Describes Four Fears of an Aspiring Photographer:0029 Newsletters with a game element

It is customary to give gifts on holidays, and shops usually offer discounts. If you encrypt the promo code and make the recipients “squeak their brains” a little, it will turn out to be much more interesting. Gamified mechanics help to engage customers and make more sales.

See how Contented implemented it.

The promo code is encrypted in riddles on the theme of Halloween

Creative email subject lines for Halloween

One of the most effective literary techniques when composing a subject line for Halloween is a pun or a play on words. Using words in unexpected wording, you convey the atmosphere of the holiday and motivate the subscriber to open the letter. nine0004

This is how well-known brands use puns and associations with the holiday:

  • ? Boo! Scary discounts? (Sports store Proball. ru).
  • Monstrous discounts up to 66% with free weekend delivery?❗ (Good Seafood).
  • ? Terribly pleasant surprise! ? (Kerastase.ru).
  • ? In one black-black letter... monstrously large discounts were hidden (Photosklad.ru).
  • Black and white Halloween: a watch for all lovers of the classics (Consul).
  • Scary Generous Halloween ? in the RIVE GAUCHE online store! (RIVE GAUCHE). nine0007
  • "Halloween is coming soon, and you still have a horse lying around?" (Auchan).
  • What are you capable of? ?(Mac cosmetics store).
  • ? Scary long hair! (4Fresh).
  • ? Let's play a game! (Contented).

Another way to attract attention and motivate to open the mailing list is to play on curiosity. Here are examples of such a subject line for Halloween:

  • Horror, how profitable! Take a look if you're not afraid? (Lamoda).
  • Don't be afraid, come here! (Pich Shop). nine0007
  • We are terrified ourselves (Reebok).
  • We have terrible news! (Uprock).

Emoji will create additional mood: pumpkins, ghosts, little devils. In SendPulse, emojis can be added to the subject line when creating a mailing list:

Adding emoji to the subject line when creating a mailing list in SendPulse

Play on words, associations on the holiday theme is used not only in the subject line, but also in the letter itself. So you enhance the atmosphere of the holiday and make the letter complete.

If you used a pun in the subject line, continue it in the letter itself. nine0004

For example, an English school mailing list comes with the subject line "Scary letter". The text uses the same pun: “Is it scary not to know English? It's scary not to try to learn it”:

The text of the content mailing list for Halloween of the English language school

Here is an example of the use of atmospheric words in the mailing list of the Stylus.ru hardware store. The copywriter came up with original leads to promotional products:

Thematic leads to promotional products in the mailing list of the electronics store

In the mailing list of the cosmetics store, a storytelling technique was used - mystical descriptions for promotional goods:

Storytelling techniques in the description of promotional products of a cosmetic brand

Email design for Halloween

In the design of a mailing list for Halloween, as well as for other holidays, the designer has two tasks: to convey the atmosphere, but at the same time not merge with other emails. Let's discuss how to issue a newsletter for Halloween.

Classic - orange background, pumpkins, bats, moon, night

The advantage of this design is that it is recognizable and immediately sets the festive tone for the newsletter. It is quite easy for a designer to make - there are many free drawings on the net. nine0004

The disadvantage of this design is that it is used frequently, and the letter may look like dozens of other letters in the subscriber's mailbox. To avoid this, try to bring your product to the fore. And let pumpkins and bats be accents. For example, in the mailing list of the Consul watch store, a pumpkin was depicted as a clock:

The design of the mailing list of the watch brand in orange tones

Creepy

The design of the mailing list in this style immediately attracts attention. But it can cause a mixed reaction from readers. This design is more suitable for a youthful, bold audience:

"Terrible" design of the mailing list of a manicure tool store

In the 4Fresh mailing list, the banner is stylized as a frame from a horror movie: the theme of long hair is played up, and the heroine holds a jar of the product in her hands. Creepy and funny at the same time.

4Fresh Spooky Mail

Black and White

The second most popular color after orange for Halloween is black. It can be used to design a letter or pick up products in black for mailing. This design is suitable for status goods, underwear, clothing, electronics and technology. nine0004

Black and white mailing by Reebok. The goods in the letter are not related to the holiday, but the mailing looks thematic due to the design:

A selection of goods in black tones for the mailing on Halloween

A similar mailing was prepared by the watch store "Consul":

Black and white design of the mailing list of the watch store for Halloween

Merry

For children's products, a creepy atmosphere is not suitable. Here, the Halloween association would rather be appropriate - fun. For example, this letter perfectly conveys the mood of a children's holiday:

Fun mailing design with kids Halloween costumes

Shoe brand Crocs drew cartoon vampires and ghosts for Halloween mailing list:

Fun mailing design with kids shoes and Halloween costumes

How to create an automatic Halloween email thread in SendPulse

In this section, we will look at how to send a Halloween email in Automation 360 by SendPulse. The chain will include three letters: if the subscriber makes a purchase, the following letters will not be sent to him; if there is no purchase, we try to reach out again. nine0003

Email Automation

Send chains of trigger messages of welcome, abandoned cart, reactivation, combining email, SMS and web push within one chain.

Creating an automatic mailing list

Login to your SendPulse account and select the "Auto mailing list" section in the menu on the left.

Creating a new auto-broadcast in SendPulse

Click the "Create an auto-batch" button and select Automation 360. In the window that opens, fill in the parameters of the new mailout: name, sender's address and name, and time of mailing. nine0004 Filling in the Halloween mailing parameters in SendPulse

Defining the start and stop conditions for the series

To start an automatic Halloween email series, you need to set a start event in the service. In our case, such an event will be the opening of a mass mailing or clicking on a link in it. In this way, we will cut off uninterested subscribers who do not open our newsletters and increase the open rate.

Let's set the parameters in the "Series start" block:

  • Series start - select the contact's webhook (open the previous mailing list or follow the link in it). nine0007
  • Address book - select the subscribers to whom the series will be sent.
  • Stop the series by event - activate the option and select "Purchase". So customers who made a purchase, the next letters from the series will not be sent.
We designate the condition for the start of mailing on Halloween

Pay attention! To connect SendPulse to your purchase data feed, you need to set up the data to be passed through the API so that each purchase is tracked as a separate event. Read our knowledge base for instructions on how to send events to SendPulse. nine0004

Sending mass mailing

Mass mailing to the entire subscriber base is launched in the first days of October - three to four weeks before the holiday. Anyone who opens the email will be sent an automatic Halloween email thread.

You can include an announcement of an upcoming promotion in the content of a mass mailing - for example, tell that discounts will open on a certain date so that the subscriber has an incentive to wait for your next email and open it.

Create a chain of three letters

For an online clothing store, the mailing script can include three letters:

  1. Halloween items are already in our store - 25 days before the holiday, inform us that a section has been created on the site specifically for Halloween.
  2. Scary Party Look Ideas & Promotional Items - Offer 15 days of promotional Halloween clothing.
  3. The best accessories for Halloween. Hurry up to order! - 6 days before the holiday, offer inexpensive clothing or accessories in the style of the holiday. nine0007

To add an email to a thread, drag the Email icon from the left panel onto the editor field. In the window on the right, write a subject, set the time of sending, select a letter template. You can design your own template or use SendPulse Halloween templates.

Adding the first email to an automatic chain in Automation 360

Add two more emails from the series in the same way. The finished thread will look like this:

Halloween email thread

After you have added all the emails to the thread, drag the Action block into the workspace and connect it to the last email. Contacts of subscribers who have not made a purchase will be transferred to another address book. Using it, you can set up a new chain of letters:

Adding an “Action” block to the chain

This is how the finished automatic chain of emails for Halloween in the SendPulse editor will look like: open mass mailing? Subscribers may not open this newsletter immediately, but after a few weeks, just before Halloween or even after it. So that automatic mailing does not start when opening a mass mailing, it must be stopped two days before the holiday. nine0004 We stop automatic mailing two days before Halloween

Pay attention! Please check your list of addresses with our validator before sending out your mailing list. The validator will help you get rid of non-existent addresses, spam traps, misspelled addresses.

Examples of Halloween Letters

In this section we have collected examples of Halloween letters with original design and texts.

The first letter from the Ulmart store is interesting for several reasons. It has a central idea - how to survive Halloween, and each group of goods has a holiday-style eyeliner. This is an example of how you can play with non-holiday items in your mailing list:

An example of a Halloween email with original eyeliners for non-themed products

Lingerie brands used GIF animation in their emails. In the first letter, this move helps to show an unusual product - luminous underwear:

An email with GIF animation that shows the properties of underwear

In the second email, GIF animation conveys the atmosphere of a holiday and makes the images more seductive:

An email with GIF animation that shows models of underwear and creates mood

The newsletter from the cosmetic brand Kerastase is distinguished by the integrity of the design. The graphic design of the witch is combined with the company's range of expensive cosmetics:

Customizing your Halloween newsletter in brand style

Halloween messenger newsletter

With SendPulse, you can also tell your messenger subscribers about your Halloween promotions. To do this, you need to connect a href=”/ru/features/chatbot”>chatbot to your pages on Facebook, VKontakte, or create it in Telegram, Instagram, WhatsApp. Then you will be able to send bright, detailed, personalized and segmented newsletters to your subscribers.

Detailed instructions for creating chatbots, setting them up and sending messages can be found in our knowledge base section. nine0004

Text and pictures are available in the content of the newsletter, you can add subscriber data and buttons with a link to the site or to the desired chatbot message chain. The content varies slightly depending on the messenger you are creating the newsletter for. For example, the Instagram chat bot has product cards with a payment button, while the Telegram bot allows you to add audio and video files.

Payment acceptance is available in all chatbots on a paid plan. Implement this feature in one click - add a payment button to your message chain script. When clicked, you will be redirected to the payment page, where the customer can quickly and securely checkout. nine0004

You can accept payments through YuMoney, PayPal, Fondy and in the near future through YuKassa.

Creating a mailing list via a chatbot
Discover Chatbot

Build auto sales funnels and answer user questions using a chat bot on Facebook, VK and Telegram.

To segment recipients, you need to check the corresponding checkbox and set the necessary conditions, as in this screenshot:

Segmentation of mailing recipients in the chatbot

Learn more in the knowledge base:

  • How to send a Facebook newsletter,
  • How to send a newsletter to community subscribers VKontakte,
  • How to create a newsletter in Telegram,
  • How to create an Instagram newsletter,
  • How to create a WhatsApp mailing list.

SMS mailing for Halloween

If you are planning a campaign for Halloween, SMS mailing will be a good way to tell about it. Please note that the text of the proposal should be short, but at the same time as clear as possible. nine0004

Do not forget about the rules for compiling SMS mailings. Set the sender name so that it is immediately clear who the message is from. If the name is not set, indicate the sender in the text, as in the example below:

Bulk SMS with the sender in the text

personalization in SMS. For example, in SendPulse, you can substitute the recipient's name in the message if it is specified in your address book:

Personalized Halloween SMS

Related Articles:

  • Text for SMS Mailing. Writing examples and tips”,
  • "How to make an effective SMS mailing".

How to create a Halloween SMS campaign in SendPulse

To create an SMS campaign, click on the arrow to the right of the "Create campaign" button and select the desired item. The mailing settings page will open.

Select the name of the sender - for some mailings, you will have to register it in advance according to our instructions. Type the text, if necessary, personalize with the recipient's data and select numbers - you can download them as a list or select an address book, where, in addition to email addresses, there are phones. The last step is to choose the time of sending - immediately or postpone. nine0004 Creation of SMS mailing for Halloween in SendPulse

Pay attention to two checkboxes under the text box. With their help, you can automatically transliterate the text into Latin and add an unsubscribe link from the mailing list. Don't forget to check how the SMS will look like - the preview window is opened by the button with an arrow to the right of all settings, as in the previous screenshot.

Please note that SMS is a paid channel. The rates depend on the country of the recipient and the channel through which you will send messages (in the country or abroad). The cost of all options can be found in the "Tariffs" section:

Cost of sending an SMS

Checklist for preparing a Halloween mailing campaign

If you collect all the tips from the article, the Halloween mailing plan will include five steps.

  1. Choose an idea to send out: a selection of themed items with discounts, a selection of "non-scary" items, useful Halloween tips, fears or mistakes of customers.
  2. Come up with a creative subject line that reflects the idea of ​​the letter: “terribly big discounts” or “7 terrible mistakes when choosing curtains.” Use puns and other literary devices to stand out in the subscriber's inbox. nine0007
  3. Continue the mailing subject in the body of the letter: subheadings, leads to products.
  4. Choose an appropriate design: do not hide the product behind the pictures - bring it to the fore, take into account the target audience when choosing the design of the email.
  5. Set up automatic email series in SendPulse. Schedule 2-3 emails in advance to reach more subscribers.
  6. Check your email list before sending to reduce your bounce rate and avoid falling into spam traps. nine0007
  7. Schedule mailings via messengers and SMS to increase the reach of your audience and get more sales.

Creative thinking and good email automation will allow you to sell anything in the context of Halloween, even curtains or pet food. Send mailings to SendPulse and you will have time to be creative, because the service will do the rest for you.

How to write a resume when changing the field of activity

Today, changing a profession in adulthood is not uncommon. The reasons may be different: the desire to move into a field with higher earnings, burnout, a change of interests, the realization of a childhood dream, a change in marital status and, as a result, new wishes for work. nine0004

“More often than not, I meet sales people who burn out after years of hard work and want to get out of a hostile environment—more often than not, they find themselves in administrative and managerial roles. The second most popular request is to change the scope of the restaurant business, which at first seems fun and free, to a more relaxed, fixed five-day schedule and free weekends, ”says Polina Brezhneva, an expert at the Ready Resume service.

The words of the expert confirm the data of the HeadHunter Research Service survey: most of those who are ready to change their profession if they have the opportunity are among those working in the restaurant, hotel and tourism business, in sales, as well as among the administrative staff and employees of the “Banks, investments, leasing” sphere ". nine0004

A person who changes his professional sphere in adulthood needs to be prepared for difficulties at the beginning of his journey. He seems to be back in the position of a graduate with no experience looking for his first job. This means that:

  1. It will take a lot of effort to convince potential employers to choose you. Recruiters are more interested in applicants with specialized experience in the desired field.
  2. At the same time, in terms of your soft skills, you are likely to be an entry-level super-qualified specialist in a new profession (especially when moving from a managerial position in your old profession). It is also difficult for the overskilled to find work. nine0007
  3. At first, you will have to go down a lot in terms of salary compared to the usual earnings in the area where you are a specialist with experience.

How to make the transition easier? You need to properly “package” your previous experience in a resume, showing the employer what will be important for your new profession. We tell you how to do it.

Match and make the names of the desired and last positions as consonant as possible. Of course, this is not possible in all cases of change of profession. But sometimes it is possible. nine0004

Let's say you're a sales manager, but you want to move into marketing. These are close areas. You can rename the last position to Sales Development and Support Manager.

A salesperson who wants to move into project management, with a certain situation and set of competencies, can name his last position in his resume as a project manager. For example, if he was engaged in sales with a long cycle, and his functionality included managing the involved performers.

“Most do not see their experience from the outside and do not assume that some of their functionality can be extremely useful in the future,” says Polina Brezhneva.

An example from her practice is the transition of a specialist from a high level of commerce to fairly high positions in the field of internal (corporate) training. The sales director has a good background (management experience, strong communication skills, strategic vision) that are important for organizing staff training. It's important to bring these skills to the fore on your resume, describing your experience and explaining how you could apply them in a new field. nine0004

Another example: Let's say a lawyer wants to move into marketing. Then he should make an emphasis in his resume on analytical skills, the ability to process and structure a large amount of information, to defend his point of view. Lawyers have a lot of practice in this, and for a marketer, this is also a very useful competence. The ability to work with text, impeccable oral and written literacy - these points are important for both a lawyer and a marketer. The experience of speaking in court can be transformed into the skills of speaking in front of an audience, and so on. nine0004

It is necessary not only to focus on the skills that are important for the new field, but also to remove from the resume the mention of previous experience, which, on the contrary, is superfluous for new tasks.

For example, if you were a leader in the previous field and worked on large projects, but in a new profession you are going to start from a linear position, you should not list your previous great merits, completed projects. Otherwise, you will seem like an overqualified candidate. They don’t like to take subordinates of former bosses anyway, for fear of competition, and if you emphasize your former status, this may seem like a sign of great ambitions. nine0004

Emphasize better openness to new experiences, the desire to learn from colleagues and the ability to catch new knowledge on the fly. And disassemble the large blocks of your work control into smaller ones, indicate those that will be useful in a new profession. For example, instead of a general experience in “optimizing business processes”, give more specific examples of reducing any budget expenditure items and write what tools you used to achieve this.

Polina Brezhneva recalls how she once worked with a client - a top manager who managed projects with multi-million dollar budgets. nine0004

She spent several years building a managerial career in one company, but, having achieved heights, she burned out. I wanted to organize events.

“We removed big names from her managerial resume (names of partner companies that are market leaders) and the mention of the size of the budgets she managed (since they were an order of magnitude larger than those that are usually used for organizing events), but left the project management , multitasking and powerful organizational skills. They also added a passion for music and participation in a group: event managers often interact with media people and artists, so personal passion is in the subject. As a result, the new resume of a non-core specialist turned out to have plenty of relevant skills,” says Polina. nine0004

Below is an example of wording for a resume of a former top manager of a trading company

If you are applying for a junior position in a new profession, try to bring the text of the resume closer to the style in which a young specialist would write it. So it will not stand out sharply in a too solid tone against the background of other responses to the vacancy. Use lighter and more modern wording. For example, change cash flow management to financial planning, personnel administration to team management. nine0004

Think about the style of presenting information in your resume that is most preferable in the professional field you aspire to. It may differ from what you are used to. For example, a purely formal style, which is normally perceived in a resume from the financial or legal sphere, is unlikely to be appropriate in a resume for journalism, PR, and creative professions.

Pay attention to the photo: in a resume for a creative profession, it is hardly worth transferring the image of a person in a strict office suit. nine0004

For a career changing candidate, a cover letter is a must. This is a chance to explain to the recruiter why you are applying for a job that your resume does not fully meet, and why you are sure that you will do better than the average newbie.

Bring to the fore information important for the new role - additional education in a new profile, a powerful theoretical base, at least episodic experience, if any (for example, an internship or the implementation of individual freelance projects). nine0004

And be sure to explain why you were so attracted to the new field that you decided to move into it, specifically this company and this position. This is not an empty formality: all employers want to get really motivated employees with "burning eyes". Newcomers who move into a new profession are usually full of enthusiasm - this is their competitive advantage. But there is an important nuance: it is important that your enthusiasm is based on realistic expectations for a new profession, and not on illusory ideas about it. nine0004

"Hello! I was very interested in your vacancy as an event manager. I believe that my experience will allow me to perfectly cope with your tasks:

  • I am excellent at organizing people and processes. Managed the full cycle of the implementation of complex projects with the number of involved participants (executors) from 50 people. Implemented more than 20 such projects.
  • I have a successful experience in preparing and holding various private and corporate events. Including with complex locations and sites (details - in the summary). At that time, I was engaged in this direction as a side, within the framework of another professional activity, but it was then that I became very interested in the event industry and decided to completely switch to it. nine0007
  • Completed additional training at the training center N in the direction of "Comprehensive training of the event manager. "
  • I work efficiently under high pressure and multitask (my previous experience included working on more than five complex projects at the same time).
  • I speak English fluently.
  • I get along well with people, I can quickly build new contacts.
  • Ready for frequent business trips and irregular work.
  • I love a creative approach in everything. I have a strong creative side (my hobby in my spare time is being in a band).

What attracts me to the event industry and your company: