Recognize letter sample
5 meaningful sample employee recognition letters
Recognizing employees is something every organization needs to prioritize. Organizations that rate their culture of recognition highly are:
- 3 times more likely to see increased employee retention.
- 2.5 times more likely to see increased employee engagement.
- 2.25 times more likely to give frequent recognition.
- 79 percent more likely to give their employer brand a high rating.
But knowing how to express recognition can be difficult, especially when putting your thoughts down in writing. And that’s without taking into consideration tailoring recognition to fit the many digital channels now available. To write a great recognition letter, you need to understand why and how employees want to be recognized, as well as how to draft letters for every situation. The recommendations and examples here will get you started with providing meaningful messages of recognition in no time.
What is a recognition letter?
A recognition letter is a message of appreciation sent to an employee. It can be anything from sharing a note of thanks, acknowledging a recent win, or sending a message of congratulations. And it’s one of the most effective ways to recognize employees: 85 percent of professionals want to receive thanks on a daily basis, and 36 percent of women, along with 28 percent of men, prefer that thanks to be in writing.
When creating a recognition letter, keep the principles of R.I.S.E. in mind:
You should also take advantage of all available tools to make writing and sending recognition messages as easy and fun as possible. For example, with an employee recognition platform, you can send recognitions in a matter of seconds and recognize multiple employees in a single message. You can even tie each recognition to a company value, which can pay huge dividends — organizations that have cultures aligned with their values are six times more successful than their competitors.
Make sure you choose an employee recognition platform that offers all the features you need to make both giving and receiving recognition a great experience.
Bonus tip: For more information on best practices for recognition, take a look at these webinars by HR expert Meghan M. Biro on the importance of frequent recognition and how to shape a culture of recognition.
5 sample recognition letters
Here are 5 sample employee recognition letters that could be sent personally as a note or publicly on your employee recognition platform. Remember to always keep R.I.S.E. in the back of your mind when writing a recognition letter, and make an effort to ensure each message is both specific and encouraging.
1. Recognizing a peer
Fostering peer-to-peer recognition is a fundamental part of incorporating recognition into your organizational culture. Gartner has found that peer recognition can boost employee performance by up to 14 percent. After all, peers know each other the best and have the most opportunities for showing appreciation.
Encourage your team members to recognize each other in the spirit of this example letter:
Hi Evan,
Thank you for the incredible assistance with putting the finishing touches on my presentation yesterday.
The tips you provided for introducing new team members to our development platform are going to make the onboarding process much more efficient. And the technical details you provided completely changed my perspective on how to structure the tutorial on using the platform for the first time. I can’t say how much I appreciate you sharing your expertise on such short notice.
You’ve always been our technical guru, and your passion for your work is clear to me every day. Some people might think that “Go Beyond” is just a phrase in our mission statement, but you really live it. That means something.
The presentation was a hit with our CTO, and he’s interested in producing more training presentations for all the tools we use. I made sure to call out your contributions, and I’d love to keep working together on this exciting new project! It wouldn’t have been possible without you.
Sincerely,
Sarah
This example specifically calls out the colleague’s behavior and ties it to a company value, which helps incentivize further positive actions and build your culture.
And by noting that the writer called out their colleague’s contributions to leadership, the letter builds trust and strengthens relationships between the two peers.
2. Recognition from managers
Managers are the individuals most employees look to for recognition, and with good reason. Your supervisor is responsible for understanding your talents and putting them to use, and seeing that they appreciate the results of your hard work is incredibly important. There’s a reason that “people leave managers, not companies” — managers are responsible for 70 percent of variance in employee engagement.
Recognition from managers is visible and serves as an example to the rest of the team. In fact, 28 percent of employees say that recognition from their manager is the most memorable, and 58 percent of employees think they would have a better relationship with their manager if recognition were practiced more frequently.
See how meaningful recognition from management can be in this recognition letter:
Hi LeeAnn,
Wow — the way you contributed in the client meeting earlier today was incredible!
I was really looking forward to how you handled taking the lead on laying out our new marketing campaign, and you knocked it out of the park.
You laid out justifications in detail for each step we’d taken in their previous campaign, and your mastery of the data we’ve collected let you list the impressive results we’ve achieved clearly and concisely. Not only did you demonstrate the positive impact our work has had, you had a plan prepared that married our winning strategy to their specific concerns, and you were ready to lay it all out. I’ve never seen a team member exemplify our core value of driving success so well.
You were an absolute rock star. I’m confident that with the roadmap you laid out today with our client, we’re on the path to success. We’re lucky to have you on our team. Keep going above and beyond and big things will be coming your way.
I’m encouraging everyone else on the team to recognize you as well. I know that you’ll find a great reward in the catalog to redeem the many points coming your way!
Thanks for all that you do,
Phoebe
The letter is centered around recognizing a single achievement, and it carefully notes exactly why the employee’s actions were so successful.
This kind of encouragement is key for keeping employees motivated and continually driving success. If your company has a points-based recognition program in place, remember to include the note above about finding a “great reward in the catalog to redeem” when including points with your recognition. This reminds team members that they have the opportunity to select a reward that actually matters to them rather than making do with yet another years of service award or branded mug.
3. Recognition from the C-suite
Leaders should prioritize recognition to serve as an example for team members throughout the organization. And recognition from the highest levels of leadership is the most visible and has the greatest impact: 44 percent of employees most value being recognized by leaders above the supervisor level.
Here’s a real-life example of a meaningful recognition letter from the C-suite recently drafted by Achievers’ CEO and President, Jeff Cates.
Jeff sent the recognition above to all employees on Aspire, Achievers’ recognition program, through a company-wide newsfeed.
Note how it clearly prioritizes the health and well-being of all team members — exemplifying Achievers’ core principle of “It’s the People” — and focuses on how leadership can support the rest of the organization, rather than the reverse. Using a recognition platform makes it easy for all employees at Achievers, including the C-suite, to recognize other team members daily.
4. Recognizing a milestone
While recognition should be a daily occurrence, that doesn’t mean that recognizing milestones and anniversaries is unimportant. Showing employees that your organization appreciates their major achievements makes all the difference and makes employees feel noticed. You can even consider providing this recognition in the form of a digital celebration card that allows all team members to add special messages or even fun images and GIFs.
Take a look at this thoughtful message recognizing an important milestone:
Hi Bill,
Congratulations on your first work anniversary as an Account Manager.
I wanted to take a moment to let you know that I’ve noticed and appreciated your excellence in the role so far.
I had worked with you previously as an analyst on many client accounts, so I knew that you were well-suited for this new position. I’ve seen you adjust to your new focus on client success and satisfaction quickly and adeptly. And I’ve heard the many positive customer comments in the meetings we’ve both been in. Serving with you on our product committee has also allowed me to see that you’re as eager as ever to take on additional responsibilities. In particular, I really appreciated your help with identifying and resolving inefficiencies in the company’s sales handoff process, which I think will have a big impact across the company for years to come.
It’s been a privilege to work with you during the last year, and I’m looking forward to seeing you continue to do great things here.
Best,
Lacy
This message of recognition is appropriate for anyone, whether they’re a colleague, manager, or even an executive.
It’s important to take a comprehensive look at all the accomplishments related to the milestone while still taking the time to zoom in on some specific details. This example is also encouraging and highlights the parties’ joint involvement in a committee, which shows that the author truly appreciates her connection with the recipient.
5. Recognizing a new hire
Recognition should be part of the entire employee experience, starting from the day someone joins the organization. Prioritizing culture when hiring and during the onboarding process helps positively shape an employee’s thoughts and feelings about their new employer. You then need to get team members involved with giving and receiving recognition as soon as possible so they understand this important part of your company culture. Including them in this important company practice will create a sense of belonging and connection that improves employee engagement and helps counter modern trends of disconnection.
Provide your recent hires with recognition letters like these early and often:
Hi Kelsey,
You’ve only been with us for a couple weeks, but I’m already seeing your impact here on a daily basis.
You’ve excelled in training, and your quick grasp of your responsibilities has paid early dividends. Your work yesterday debugging the latest version of our email marketing tool was especially impressive and helped us roll it out earlier than anticipated.
But it’s not just your work — your attitude and fit with the team are exceptional. I’ve noticed that other new team members are coming to you frequently with questions, and their trust in you speaks volumes. I also really appreciate you joining the celebration planning committee and taking an active role on it. Living by our values of teamwork and community will take you far.
If there’s anything I can do to help you as you’re progressing in your first year here, please don’t hesitate to reach out. Thanks again for hitting the ground running.
Sincerely,
Tyler
It’s never too early to start recognizing a new employee. You can even consider sending a message within the first day or two to start incentivizing behaviors you’ve noticed and want to see more of.
The letter above calls out specific positive actions and offers the support new hires need to excel.
Make recognition easy with the right platform
Social recognition is an integral part of any recognition program. According to a recent Achievers survey, nearly one in three Americans want recognition from a manager or colleague, whether it’s personal recognition or public recognition. And the best way to provide timely, frequent messages of recognition is by using an employee recognition platform like Achievers Recognize.
Achievers Recognize is an award-winning platform that all employees can use to easily send and receive social and points-based recognition from anywhere, with the goal of fostering a real culture of recognition. It features a company-wide newsfeed, digital celebration cards, and robust reporting capabilities that give HR and managers insight into recognition activity across the workplace. It also incorporates the principles of RISE by encouraging frequent recognition — team members won’t be satisfied with an annual pat on the back — and letting employees explicitly tie recognitions to company values.
Achievers Recognize consistently beats the competition, and the data shows it. Achievers customers are:
- 107 percent more likely to give their culture of recognition a high rating than organizations that don’t use recognition technology.
- 3.6 times more likely than customers of other providers to give recognition multiple times per month.
- 2.5 times more likely to see increased employee retention.
- 36 percent more likely to see an increase in employee engagement.
Interested in making recognition easy? Take a test drive of Achievers Recognize today to get started.
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9 Sample Employee Recognition Letters for Different Occasions (With Templates)
What do you say to coworkers when you want to recognize them?
Employee recognition is vital, but how you express it can be even more important.
A rushed, one-line message that simply says ‘thanks for working late last week’ or ‘good work on this project’ can fall a bit flat.
On the other hand, a well-thought out message will leave them in no doubt about how much you appreciate them, and can even highlight the value of their contributions in ways they hadn’t been aware of before.
Of course, finding the right words doesn’t come naturally to everyone. We hear from a lot of customers who want to create meaningful messages to accompany their rewards and nominations, but find themselves staring at a blank screen.
In this situation, having a basic template to get started from can be very handy. With that in mind, we’ve created 9 employee recognition letter example templates, each designed to fit different occasions. The templates are universal, and leave plenty of room for you to personalize your messages to specific employees.
Best of all, you can download them and keep them on file for the next time you need to recognize someone!
Recognition Letters Are Better with Rewards
Before we dive in, it’s important to note that it’s always a good idea to combine your recognition messages with some kind of tangible reward.
Even just a small token of appreciation can add weight to your words, and make an employee feel like their contribution is more valuable.
Each of the templates below is designed to accompany a Guusto gift card, as the variety of merchants we offer makes it a suitable reward for any occasion, but you can easily amend the letters for any reward you choose to offer.
1. Recognition Letters for Work Anniversaries
Work anniversaries are a crucial milestone and it’s important that they are acknowledged by your company. Whether an employee is 1 year, 5 years, or 10 years in the job, their anniversaries are a time when they appreciate being recognized for their hard work and loyalty.
And while a gift will definitely go down well, a well-worded appreciation letter to the employee from their manager – or even the CEO – may mean even more to them. This template can be adapted for any work anniversary, and leaves room to mention the employee’s specific contributions and achievements.
Template
Dear {Employee Name},
On behalf of everyone at {Company Name}, I just wanted to congratulate you on your {work anniversary}!
During your time with us, you’ve become an integral part of the team, and you should be very proud of everything that you have accomplished. For instance, your work on {a specific project the employee played an important role in} was superb, and really underlined just how invaluable you are to us.
As we move forward, I’m excited to see what else we can accomplish together. We have a lot of exciting opportunities in the pipeline, like {an upcoming project the employee will be involved in}, and I’m glad to have your experience as we take on these new challenges.
This Guusto gift card is just a small token of our appreciation, and I hope you’ll use it to treat yourself to something that you’ll really enjoy.
Here’s to many more years together!
{Your Name}
Message Example
Dear Diana,
On behalf of everyone at Smith & Brady Finance, I just wanted to congratulate you on your 5-year work anniversary!
During your time with us, you’ve become an integral part of the team, and you should be very proud of everything that you have accomplished. For instance, your work ironing out the finer details of the Carter & Klein deal was superb, and really underlined just how invaluable you are to us.
As we move forward, I’m excited to see what else we can accomplish together. We have a lot of exciting opportunities in the pipeline, like the Ewing account project, and I’m glad to have your experience as we take on these new challenges.
This Guusto gift card is just a small token of our appreciation, and I hope you’ll use it to treat yourself to something that you’ll really enjoy.
Here’s to many more years together!
Rachel
2.
Recognizing an Employee Moving into a New RoleFor any employee, moving into a new position can involve a mixture of excitement and apprehension.
Whether they’ve been promoted or are just transitioning into a different role, your employee will be looking forward to taking on a new challenge and growing as a professional. But they might also be a bit daunted by the prospect of taking on new responsibilities and leaving their comfort zone.
A well-timed employee recognition letter can be a great way to let them know that you're behind them, and that you believe they will be a success.
Template
Dear {Employee Name},
Congratulations on your new position!
We’re thrilled that you’ve decided to continue to grow with us as {new position}, and we’re excited to see you bring your skills to the role.
I also wanted to take the opportunity to thank you for all the work you did as {old position}.
Your performance in the role was exceptional, and your work in {a specific project the employee played an important role in} really helped us achieve our goals. If you can bring the same standards to {new position}, you’re sure to be a success.
I hope you’ll use this gift card to celebrate! Maybe {suggest a particular merchant that offers something you think might interest the employee}? You deserve to treat yourself.
All the best,
{Your Name}
Message Example
Dear Richard,
Congratulations on your new position!
We’re thrilled that you’ve decided to continue to grow with us as Head of Business Development, and we’re excited to see you bring your skills to the role.
I also wanted to take the opportunity to thank you for all the work you did as Sales Manager.
Your performance in the role was exceptional, and your work in securing clients during the challenging COVID period really helped us achieve our goals.
If you can bring the same standards to the Business Development team, you’re sure to be a success.
I hope you’ll use this gift card to celebrate! Maybe you and Sharon could go for a nice dinner at Omaha Steaks? You deserve to treat yourself.
All the best,
Paul
3. Thanking People for Organizing Events and Activities
Where would you be without your company’s social committee? As many HR professionals know, employees who help organize events and initiatives at work are a godsend. They help to lighten the load of your department, and play a huge role in building a positive workplace culture.
With that in mind, it’s important that they know that you appreciate the effort that they make, especially since they often have to take time away from their own work to do it. This employee recognition letter example will work for people who organize social events, charitable activities, or anything else.
Template
Dear {Employee Name},
I just wanted to thank you for all the work you did to organize {event or initiative}.
It was a huge success, and I know everyone on the team really appreciated it. I particularly liked { a specific aspect of the event or initiative}.
We’re incredibly lucky to have someone like you at the company who goes above and beyond to help put these things together, especially since I know how busy you are. You help make us the team we are, and I hope you understand how important that is.
I hope you enjoy this gift as a token of our appreciation. You’ve earned it.
All the best,
{Your Name}
Message Example
Dear Emilia,
I just wanted to thank you for all the work you did to organize our recent Team Day.
It was a huge success, and I know everyone on the team really appreciated it. I particularly liked the trivia game you put together.
We’re incredibly lucky to have someone like you at the company who goes above and beyond to help put these things together, especially since I know how busy you are.
You help make us the team we are, and I hope you understand how important that is.
I hope you enjoy this gift as a token of our appreciation. You’ve earned it.
All the best,
Sam
4. Holiday and Year-End Recognition Letters
Between holiday gifting, parties, and annual awards, the end of the year is an especially important time for recognition.
During this period, employees will look back on all they’ve accomplished during the year, and letting them know that you appreciate the hard work and effort they have put in can be vital.
This sample employee recognition letter was taken straight from our 2021 Employee Holiday Gifting Playbook, and is easy to personalize to individual employees:
Template
Dear {Employee Name},
On behalf of everyone at {Company Name}, I just wanted to give you this small token of our appreciation for all of your hard work this year.
Your efforts in {a specific project the employee played an important role in} really helped us achieve our goals. Thank you!
We hope you’ll enjoy this gift card, which you can redeem from any merchant on Guusto’s list. Maybe you could {suggest a particular merchant that offers something you think might interest the employee}?
Wishing {employee’s partner or other family members} and you a Happy Holidays, and all the best for the year to come!
{Your Name}
Message Example
Dear Jim,
On behalf of everyone at Dunder Mifflin, I just wanted to give you this small token of our appreciation for all of your hard work this year. Your efforts in driving the Sales team during Q4 really helped us achieve our goals. Thank you!
We hope you’ll enjoy this gift card, which you can redeem from any merchant on Guusto’s list. Maybe you could treat the whole family to a meal at Applebee’s?
Wishing Pam, the kids, and you a Happy Holidays, and all the best for the year to come!
Michael
Running Out of Time for Holiday and Year-End Recognition?
Don’t panic! You can still put together a holiday program to remember for your team.
Check out our 2021 Employee Holiday Gifting Playbook for simple ideas that you can put into action today:
5. Celebrating the Big Wins
Just completed an important project? Landed a big client? Finally reached a longstanding goal?
When your company gets a big win, it’s important to take some time to celebrate it before you move on to the next challenge. And a big part of that is letting everyone who played a part in it know how much it means to the company. Sending a thank you letter to employees for their hard work will make them feel like all their efforts have been worthwhile.
This template can be easily tailored to any big achievement your company wants to celebrate, and personalized to acknowledge the specific role individual team members played in it:
Template
Dear {Employee Name},
I wanted to take some time to thank you personally for your role in {big win}.
We couldn’t have done it without you! Your {the employee’s specific contribution} was crucial and {outline the impact that it had}.
Moving forward, we expect {big win} to open up even more opportunities for us to grow, and I’m extremely glad that you’ll be there with us as we do.
To celebrate, treat yourself to something with this Guusto gift card. Maybe {suggest a particular merchant that offers something you think might interest the employee}? You deserve something special!
All the best,
{Your Name}
Message Example
Dear Julia,
I wanted to take some time to thank you personally for your role in helping us land the urban rejuvenation contract.
We couldn’t have done it without you! Your work putting together our presentation was crucial and helped us stand out against the competition.
Moving forward, we expect this contract to open up even more opportunities for us to grow, and I’m extremely glad that you’ll be there with us as we do.
To celebrate, treat yourself to something with this Guusto gift card. Maybe book a weekend getaway through Hotels.com? You deserve something special!
All the best,
Javier
6. Thanking Colleagues for Collaboration
When you’re celebrating wins, your employees may also want to take the opportunity to acknowledge the help they received from their teammates.
This letter of recognition example is specifically designed for peer-to-peer appreciation. The template can be used by anyone to thank a teammate for working with them on a project, helping to foster a sense of team spirit in your organization.
Template
Dear {Employee Name},
Thanks so much for collaborating with me on {project or task}!
You were a pleasure to work with, and I was really grateful to have your expertise in {specific skills the employee brought to the task}.
It really helped { the impact the employee’s contribution had}.
Here’s a small token of my appreciation. I hope to collaborate with you more in the future.
All the best,
{Your Name}
Message Example
Dear Tina,
Thanks so much for collaborating with me on the urban rejuvenation project presentation!
You were a pleasure to work with, and I was really grateful to have your design expertise. It really helped make the presentation more striking and impactful.
Here’s a small token of my appreciation. I hope to collaborate with you more in the future.
All the best,
Julia
7. An Employee Recognition Letter for When Times are Tough
Of course, recognition isn’t just about celebrating the good times. When things get tough, it’s often even more important to make sure your employees feel acknowledged and valued.
If an employee has had a professional setback, is dealing with personal issues, or struggling for any other reason, reaching out to them could make a world of difference. Companies with strong cultures strive to create safe environments where employees can be their authentic selves at work, and a big part of that is not being afraid to be open when things aren’t going well.
This sample employee recognition letter will give you an opportunity to foster that kind of culture by acknowledging that things are hard for them and offering your support. In doing so, you can help them find the confidence they need to power through.
Template
Dear {Employee Name},
I just wanted to send you a quick note to let you know how much I appreciate the work you’ve been putting in recently.
I know that you’ve been having a hard time because of {challenge employee is facing}, and I understand how difficult it must be for you right now.
But I’ve been impressed with the effort and commitment you’ve shown in spite of everything.
I hope you’ll enjoy this small gift as a token of our support, and treat yourself to something you’ll really enjoy. You deserve it.
I also want you to know that my door is always open, and you can always come to me if you’re feeling overwhelmed. We’ll continue to try and support you in whatever way we can.
All the best,
{Your Name}
Message Example
Dear Brandon,
I just wanted to send you a quick note to let you know how much I appreciate the work you’ve been putting in recently.
I know that you’ve been having a hard time because of the staffing issues your department has faced during the pandemic, and I understand how difficult it must be for you right now. But I’ve been impressed with the effort and commitment you’ve shown in spite of everything.
I hope you’ll enjoy this small gift as a token of our support, and treat yourself to something you’ll really enjoy.
You deserve it.
I also want you to know that my door is always open, and you can always come to me if you’re feeling overwhelmed. We’ll continue to try and support you in whatever way we can.
All the best,
Charlotte
8. Recognizing a New Hire
Onboarding is arguably the most crucial period of an employee’s time at your company.
Those first weeks and months can be the difference between success and failure, dictating how long the employee ultimately stays with you, and the level of engagement and enthusiasm they bring to their work.
With that in mind, it’s important to show them recognition early to set the tone for your relationship.
Sending them a letter of recognition after their first day or week, or once they complete their first big task or project, could be crucial to getting their time with you off to a great start.
Template
Dear {Employee Name},
I just wanted to thank you for all the work you’ve done so far!
You’ve really hit the ground running, and I was especially impressed with how you handled {a task or project the employee handled well}.
I know everyone is really excited to have you on the team, and I’m looking forward to seeing you grow and develop in the role in the coming months.
In the meantime, I hope you’ll enjoy this gift card, which you can redeem from any merchant on Guusto’s list.
All the best,
{Your Name}
Message Example
Dear Sonia,
I just wanted to thank you for all the work you’ve done so far!
You’ve really hit the ground running, and I was especially impressed with how you handled customer queries during your first shift.
I know everyone is really excited to have you on the team, and I’m looking forward to seeing you grow and develop in the role in the coming months.
In the meantime, I hope you’ll enjoy this gift card, which you can redeem from any merchant on Guusto’s list.
All the best,
Peter
9.
Thanking Departing Employees for Their WorkFirst impressions matter, but the final impression you have on an employee can be just as important.
When somebody leaves your company, particularly if they’ve been there a long time, they deserve a good send-off. You should make sure they know just how much you appreciate everything they’ve done during their time with you, how much they will be missed, and that you wish them all the best for the future.
Sending a personalized appreciation letter to the employee is a perfect way to accomplish this, and will help maintain the goodwill between them and your organization. They will remain and advocate for your company and its brand, and may even welcome opportunities for further work or collaboration in the future.
Here’s a template you can use for departing employees:
Template
Dear {Employee Name},
On behalf of everyone at {Company Name}, I just wanted to take this opportunity to thank you for everything that you have done during your time here, and wish you every success in this next exciting chapter of your career.
You should be incredibly proud of what you’ve achieved during your time here. In particular, your work {a specific project the employee played an important role in}, as well as {another specific project the employee played an important role in} has been absolutely vital to our success.
I hope that you’ll keep in touch, and always feel welcome to collaborate with us again in the future. In the meantime, here’s a small token of our appreciation.
Good luck in your new role at {name of employee’s new company}. I’ve no doubt that you’ll make yourself indispensable in no time!
All the best,
{Your Name}
Message Example
Dear Riley,
On behalf of everyone at Fuller’s, I just wanted to take this opportunity to thank you for everything that you have done during your time here, and wish you every success in this next exciting chapter of your career.
You should be incredibly proud of what you’ve achieved during your time here. In particular, your work in helping us expand our client base in Europe, as well as training the management team in our European branch, has been absolutely vital to our success.
I hope that you’ll keep in touch, and always feel welcome to collaborate with us again in the future. In the meantime, here’s a small token of our appreciation.
Good luck in your new role at Trinity Systems. I’ve no doubt that you’ll make yourself indispensable in no time!
All the best,
Tanya
Each of these sample employee recognition letters will serve as good basic templates to get you started, but you can always add more to make them your own. You could delve further into the impact your employee’s actions had, highlight other things they deserve recognition for, or anything else that might make it more personal and impactful.
With just a little work, you’ll have a message that will really resonate with your teammate!
Looking for More Ways to Up Your Recognition Game?
If you want more tips and insights on recognition, check out The Ultimate Employee Recognition Playbook.
This bumper guide takes you through 6 steps to build an effective program for your team. You’ll learn how to:
- Make the case for Employee Recognition
- Build Your Team of Champions
- Find the Right Solution for Your Needs
- Set Your Goals
- Launch Your Program
- Measure the Results
Download your free copy today:
Sample Email to a Client » 15 Templates on How to Write a Client Email
According to the British Direct Marketing Association, every pound invested in email marketing brings in 38 pounds of profit. Do you want to achieve the same results, but do not know how to write a letter to a client? Then use the sample letters to clients that we have collected for you in this review.
Content:
I. How to write a letter to a client
II.
Letters to clients: examples and ready-made samples
1. Letters to cold clients
2. Reminder letters
3. Letters after the meeting
4. If the client does not contact
How to write a letter to the client
Are you thinking about clients all the time, but it's not mutual. To capture their attention and get ahead of your competitors, you need to regularly remind yourself of yourself. Emails are great for this. According to the authors of the Pipedrive blog, there are a few tricks that can benefit you:
- Patience and more patience. Bring the potential buyer to the deal gradually by regularly sending him letters with valuable and interesting information.
- Agree the strategy for emailing customers with the marketing department so you don't get too pushy and clog your customer inbox with repeated information.
- Use a CRM system. It will simplify the technical side of communication with clients and speed up the work with mail.
CRM-system is a convenient program that helps to keep track of clients and transactions, records all calls, and also helps to conveniently organize correspondence with a client. For example, the S2 CRM program integrates with the mail service (you can connect an unlimited number of mailboxes) and allows you to save the history of correspondence directly in the counterparty card. If a new client wrote to you, then you can create a deal card directly from the incoming letter.
Read related
8 benefits of integrating CRM and email
You don't even have to type text to send an email to a client from CRM. With the help of the document designer, you can create a set of letters for all occasions and send them to clients in two clicks. S2 CRM itself will substitute the name and other data of the client in the letter.
Customer Letters: Examples and Samples
We have compiled a selection of business letters to clients that you can use as a sample.
All you have to do is fill in the details.
Letters to cold clients
First time writing to a potential client? Personalization and offers of benefits will help you avoid getting into spam.
1. Refer to a common acquaintance.
Subject: I am writing from [name of friend]
2. Make a reference to books, lectures, presentations of the client in the letter.
Subject of the letter:
3. If you received contacts of a potential client at a business event, send an offer letter of the following sample:
Letter subject: Follow-up materials (X events)
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Reminder letters
or more information remind about yourself.
Subject: Quote questions
5. Offer customers a trial period or free samples. Buyers are more willing to make a deal if they test the product first.
Subject of the letter: A gift for your company
Letters after the meeting
B2B Email Marketing: A Guide with Examples
7. After a Client Meeting Remind him of the next steps in the negotiations.
Subject of the letter: Plan of action for the near future
If the client does not get in touch
Read on the topic
Dealing with objections: 18 ready-made answers for a manager
9. If you want to unobtrusively remind yourself , share information with the client that will be useful to him.
Subject of the letter: Useful information for your business
10. If the client delays with payment, remind him of this:
Subject of the letter: Delay in payment
Author: Lyubov Abroskina, Daria Milakova 900 read the article 900 on a five-point scale
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Phishing email examples: How to recognize a phishing email
Keeping your personal information safe online can be tricky. With the help of phishing, scammers force you to voluntarily give up personal data.
Author: Anton Tikhonov , McAfee
technical manager
What is phishing?
Phishing is a type of Internet scam designed to steal confidential information. Phishing scammers masquerade as large corporations or other organizations you know to trick you into voluntarily providing credit card or social media login information. Typically, cybercriminals contact victims via email, SMS, or social media messengers.
What is a phishing email?
A phishing email is a scam that looks like an official email from a company you know.
Such letters contain requests for confidential personal information. If you view incoming mail inattentively, there is a risk of not distinguishing between a regular email and a phishing one. Fraudsters go to great lengths to disguise phishing emails as those sent by real companies, so you should be careful when opening emails and clicking on the links they contain.
How can I tell if an email is a phishing email?
Attackers often ruin their own plans by making elementary mistakes that are easy to detect. Every time you open an email, check it for signs of phishing:
- The email is badly written . Phishing emails often contain grammar, spelling errors, and other clear signs that they were not prepared by the marketing department of large corporations. Of course, even large companies sometimes make small mistakes in emails, but if you see a lot of serious grammatical errors in an email asking for personal data, you are probably a phishing target.
- Obsolete or modified logo . To increase the credibility of their emails, phishing scammers often steal the logos of existing companies. The logo in the phishing email is different from the original. You should be alerted that the image is of poor quality, the aspect ratio is not respected, or the color reproduction is broken. If you have to squint to see the logo in an email message, it's most likely a phishing email.
- The URL does not match the original . In phishing messages, the emphasis is always on the links that the victim should follow. There are several ways to check if a link sent by email is real. In some email clients, simply hovering over a link will display its URL. You can also right-click the link, copy it, and paste the URL into any text editor. On mobile devices, you can check the URL of a link by tapping and holding it with your finger. If the URL you found does not match the person who supposedly sent you the email, you may have received a phishing email.
Types of phishing emails
There are many types of phishing emails, but there are some characteristic features by which you can identify messages from scammers: due to suspicious activity. If you receive a blocking email from a bank where you do not have an account, delete it without hesitation. It is more difficult to distinguish phishing emails from the banks you work with. To check the authenticity of an e-mail, use the methods listed above, but if you can’t check, contact the bank directly by calling the phone number listed on the official website, without clicking on the links and without answering the letter.
Two-factor authentication (2FA) has been around for a long time, and you've probably received emails asking you to verify your login details with a six-digit code. Fraudsters also know how common two-factor authentication is, and this service, designed to protect your personal data, can be used for criminal purposes.
If you receive an email asking you to sign in to verify your identity, use the criteria above to verify the authenticity of the message. Be especially wary of two-factor authentication requests for an account you haven't used in a while. Money is the main magnet for scammers. This is what cybercriminals are counting on by sending you fake emails from the tax office. Be careful if the letter informs you of a windfall; Letters sent on behalf of the IRS should be particularly suspicious, as this government agency only communicates with taxpayers through regular mail. Tax refund phishing can cause serious harm, since you are usually required to provide a SNILS number, TIN, and bank account information.
Phishing at work
To avoid becoming a victim of phishing, you should be careful when using your work email address. One of the most common phishing schemes is to send letters on behalf of the leaders of your company.
In them, employees are asked to follow a link, register in a new company service, or provide personal data for reporting. In order not to fall into the bait of scammers, you need to pay attention to the format of the letter, literacy and reliability of the text.
What happens if you click on a link in a phishing email?
Never click on links in suspicious emails! If you open a link in an email that you think was sent by a scammer, you will be taken to a web page with a form that requires you to enter sensitive information, such as a social security number, credit card information, or credentials. Do not enter any data on this page.
What to do if you suspect you have been phished?
If you accidentally entered data on a web page associated with a suspicious email: unplug your device and run a full malware scan. Once the scan is complete, back up all personal files and change your passwords.
