Elf on christmas


What is the Christmas Elf Tradition? – Elf For Christmas

Say hello to the Christmas Elves – with cute little faces, dinky clothes and festive striped jumper and tights, the Elves are brimming with Christmas charm. Behind this cheeky little face is Sarah, a mum of two, who wanted to provide a magical Christmas tradition for her children in the form of an Elf for Christmas.

But who is the Elf for Christmas? We know they love cookies and playing games. More importantly, our Christmas Elf is really good at watching children’s behaviour and reporting back to Santa. Christmas Elves are also quite good at causing a bit of mischief during the night when no one is watching, so please beware!

Start your own modern family Christmas Elf tradition and bring fun, magic and adventure to your home year after year by adopting your own Elf for Christmas. It’s the perfect way to make magical memories for the little people in your life.

December will never be the same again! 

Why Do We Have an Elf for Christmas?

Elf usually arrives on December 1st, sent on a special mission from the North Pole and instructed by Santa Claus to keep an eye on behaviour in the lead up to Christmas. Your Elf toy comes with a complete Christmas Elf Magical Reward Kit box to help you create fun and magic, while making sure your little ones believe. We will send your Elf and Magical Reward Kit box out once ordered. It’s up to you to get your Christmas Elf out and set up on December 1st, or whenever you think best.

Once Elf has arrived, you are now under Elf Surveillance. 

How Does the Christmas Elf Tradition Work?

Each night mum, dad, carer, teacher, or whoever is in charge of the Elf sets up the mischief. Our Christmas Elves have been known to spill breakfast cereal, play with toys, climb up the Christmas tree, leave footprints across the hall, scatter underwear around the house, paint mum’s nails with funny patterns, wrap things up with loo roll and much worse!

Luckily, there will be some days where you’ll find your Elf has been kind and helpful. Sometimes, the Elf might set the breakfast table, wash the dishes or even do the laundry.

Elves can also suggest “kindness activities” you can do as a family in the run up to Christmas. We will share ideas on our blog about “kindness ideas,” which could include baking for an elderly relative, visiting a neighbour or donating a Christmas gift to charity. Elf may leave a note to encourage this kind of behaviour – it’s up to you. You can make Elf as kind and helpful or as mischievous as you like!

You never know what Elf will do next! 

What is in My Christmas Elf Kit?

Your Christmas Elf Toy arrives in a box with a welcome letter, explaining Elf’s role in your home. Elf brings a behaviour chart, a sheet of stickers, Elf Report Cards and two Nice List Certificates that can be used to reward good behaviour. There is also Beware of the Elf signs for your door in case for any overnight mischief, plus a Thank You postcard you can use in January to continue the magic.

But Elf has more! Two blank Letters to Santa Claus are also included, ready to post off to the Big Man himself, as well as a Goodbye Letter for when it’s time for Elf to go back to the North Pole. The Christmas Elf Kit is designed for a family with two children (some items are shared). You can order refill kits for larger families or for use each year.

We will supply you with lots of ideas and antics that your Elf can get up to each day. If you register your information, we will send you unique personalised emails directly to your children or class, straight from Santa Claus, with information that your Elf has learnt about you.

It really is magic! All you need to do is believe it! 

What Happens to Elf After Christmas?

An Elf for Christmas is just for Christmas. On Christmas Eve you can pack away Elf in his box until next year. Or as you tell the children – Elves need to go back to the North Pole on Christmas Eve to join their friends in sweeping up the leftover wrapping paper and start the toymaking for next year!

Elf will leave you with a Goodbye Note for your children on Christmas Eve. To keep the Elf magic alive throughout the year, we have personalised postcards that can be sent to you. Try them for a special birthday, or as a reminder to be good over the holidays.

Start your own family Christmas Elf Tradition with Elf for Christmas!

100 Funny & Easy Elf on the Shelf Ideas for Christmas 2022

When it comes to family Christmas traditions, Elf on the Shelf is a classic. But participating in this Christmas activity means you have to have plenty of fun Elf on the Shelf ideas to last you through the holiday season. While you'll likely start off strong the first few days, there's a chance that you'll run out of scenarios for your Elf on the Shelf as Christmas approaches. Lucky for you, there are so many possibilities of places to hide the elves and situations to put them in.

Whether you're just getting started on your Elf on the Shelf journey or have had a scout in your home for years already, we've got plenty of suggestions to help you out. Some are funny, with elves wearing different costumes and disguises. Others are sweet — especially when kids find them in the kitchen near a plate of Christmas treats. And others are bordering on the "naughty" side for sure. The choice is yours!

Started by mother-daughter duo Carol Aebersold and Chanda Bell, the Elf on the Shelf rules are simple: The Scout Elf watches over your family during the day, and then checks in with Santa each night to reveal who is being naughty and who is being nice. After these nightly trips, they return to a new spot each day. But kids aren't allowed to touch the elves, or they'll lose their magic, and the elves get up to plenty of funny mischief in the night and leave evidence of it the next day.

To get started, you'll first have to adopt your elf (psst: They're available on Amazon). Don't forget to give your new elf a name! That's half the fun. Once they're properly named, then they can start their job reporting to Santa at the North Pole each night.

Ready to make a list and check it twice? Read on for all the best Elf on the Shelf ideas for Christmas 2022 that you can use to keep the fun going all December long. And if you're looking for more holiday fun, check out our guides to the best toy advent calendars and the best kids' Christmas movies.

1

Elf on the Shelf Says Hello

ScrapShopWoodworking

The first day of elf magic is always the biggest, and many choose to celebrate the arrival of the elf in a big way. You can buy this personalized, engraved wood postcard on Etsy, which reminds kids about the elf rules, and use it year after year, or you could make something similar yourself at home with cardstock.

SHOP ENGRAVED WOOD POSTCARD

2

Elf on the Shelf Throws a Welcome Party

Pretty Party Studio

If you're looking to really go all out with your elf's arrival, then you can throw a Elf on the Shelf welcome party, complete with Santa table settings, snowball chair garlands and a festive elf village.

See more at Kara's Party Ideas »

3

Elf on the Shelf Scales a Rock Wall

The Keeper of the Cheerios

Put your elf's rock climbing skills to the test by turning your fireplace into an indoor climbing gym with the help of some Christmas ribbons.

See more at The Keeper of the Cheerios »

4

Elf on the Shelf Listens to Christmas Music

A Beautiful Mess

It's a known fact that elves love Christmas music, so it makes sense that your elf would be found spinnin' round on a record player (while carols play, of course).

See more at A Beautiful Mess »

5

Elf on the Shelf Runs on Dasher Donuts

Happiness Is Homemade

Set up your own elf-sized Dasher Donuts shop, complete with a felt apron, donut stand and mini donuts for little ones to eat.

See more at Happiness Is Homemade »

6

Elf on the Shelf Redecorates the Tree

The Soccer Mom Blog

Grab a roll of toilet paper and wrap it around your Christmas tree, then have your elf sit perched on top, holding the end of the roll for evidence.

See more at The Soccer Mom Blog »

7

Elf on the Shelf Samples "Cookies"

The Scrap Shoppe Blog

Your kids are sure to crack up when they discover that their elf tried to sample some cookies ... only to discover they were actually dog biscuits.

See more at The Scrap Shoppe Blog »

8

Elf on the Shelf Creates a Magic Experiment

The Simple Parent

There's no better way to start to day than with a household science experiment. Arrange some Skittles in a circle on a plate and have your elf instruct your kids to pour hot water in the middle. Then watch to see what happens!

See more at The Simple Parent »

9

Elf on the Shelf Pops Out of a Cereal Box

DIY Inspired

Have your elf make a surprising entrance during breakfast by having them burst through the cover of your kid's favorite cereal box.

See more at DIY Inspired »

10

Elf on the Shelf Visits a Drive-In Movie Theater

Elf on the Shelf

Set up your iPad to play your child's favorite holiday movie for an elf-sized drive-in experience. It's a great way to incorporate your kids' toy car collection.

See more at Elf on the Shelf »

11

Elf on the Shelf Goes on a Shopping Spree

mumsgotmojo

With a digital download from Etsy, you can make a stack of elf-sized "Elfazon" boxes for an elf who's gone a little overboard with online shopping.

SHOP ELFAZON BOXES

12

Elf on the Shelf Hides in the Silverware Drawer

Paper Heart Family

Hey, that's not a fork! The elf will surely be discovered over breakfast.

See more at Paper Heart Family »

13

Elf on the Shelf Sits in a Dunk Tank

This Mama Loves

Add a bit of a carnival atmosphere to your holiday! Your kids can test their aim throwing the mini marshmallow "snowballs" at the target. If you follow the link, you can print out the dunk tank template.

See more at This Mama Loves »

14

Elf on the Shelf Wraps Gifts

Rachel Swartley

How cute are this elf's brown paper packages, tied up with strings? You can fill them with dollar-store trinkets, or pieces of candy, as a gift from your elf to your kids.

See more at Rachel Swartley »

15

Elf on the Shelf Hitches a Ride

See Vanessa Craft

If you plan on taking a car ride with your kids, then have your elf surprise them by hanging out on the rearview mirror.

See more at See Vanessa Craft »

16

Elf on the Shelf Makes Breakfast

I Heart Arts 'n Crafts

What do elves eat for breakfast? Green Christmas bagels, naturally — and making these festive sprinkle bagels is easier than you think!

See more at I Heart Art 'n Crafts »

17

Elf on the Shelf Gets Held Hostage

Let's DIY It All

Use painter's tape to secure your elf on the wall close to the floor, then set up a half-circle of army guys around your poor captured elf.

See more at Let's DIY It All »

18

Elf on the Shelf Makes a Gingerbread House

My Mommy Style

Making gingerbread houses from graham crackers and candy is one of the best parts of the holidays, so why not let your elf make their own mini version?

See more at My Mommy Style »

19

Elf on the Shelf Gets a Minecraft Makeover

My Mommy Style

If your kids love playing Minecraft, then they're sure to appreciate it when their elf gets a funny Minecraft character makeover for the day.

See more at My Mommy Style »

20

Elf on the Shelf Blends in With the Bananas

CraftItToTheLimitKid

Your kids will go bananas if you dress your elf up in a banana costume and then hide them in a fruit basket with a bunch of bananas.

SHOP BANANA COSTUME

21

Elf on the Shelf Gets Slimy

A Sparkle of Genius

What could be more fun than finding your elf sitting with a jar of homemade glittery green slime?

See more at A Sparkle of Genius »

22

Elf on the Shelf Hugs a Tree

A Beautiful Mess

If you're pressed for time or forget to hide your elf one morning, then you can easily stick them at the top of your tree and see how long it takes your kid to spot 'em.

See more at A Beautiful Mess »

23

Elf on the Shelf Breaks a Leg

Accidents happen when you're a mischievous elf, but you can help your friend recover in no time with a cast, hospital gown, crutches and Christmas bandages — all available on Amazon.

SHOP ELF CARE KIT

24

Elf on the Shelf Hosts a Scavenger Hunt

Happiness Is Homemade

Create a sign for your elf inviting your kids to take part in a candy cane scavenger hunt, then hide 10 candy canes throughout your home for your crew to find.

See more at Happiness Is Homemade »

25

Elf on the Shelf Has a Slumber Party

ScrappyMooseGifts

With the help of a mini sleeping bag, you can set your elf up for a cozy slumber party (and even invite other dolls and toys to join in on the fun).

SHOP SLEEPING BAG

26

Elf on the Shelf Plays Twister

Let's DIY It All

Create a mini Twister game out of cardstock, then recruit some other small toys to challenge your elf to a game.

See more at Let's DIY It All »

27

Elf on the Shelf Creates a Holiday Lite-Brite Scene

The Scrap Shoppe Blog

Take it back to the '80s by having your elf leave a Christmas-themed scene on a Lite-Brite toy.

See more at The Scrap Shoppe Blog »

28

Elf on the Shelf Bakes Cookies

ChewsCutterCompany

With a miniature cookie baking kit, you can help your elf prepare precious elf-sized Christmas cookies (and get covered in flour in the process).

SHOP BAKING SET

29

Elf on the Shelf Hangs From a Light Fixture

A Beautiful Mess

Got a fancy light fixture in your home? Have your elf hang out and keep an eye on your kids' activity from above.

See more at A Beautiful Mess »

30

Elf on the Shelf Learns Ballet

Elf on the Shelf

Your elf will be ready to put on the performance on a lifetime with a tutu and special stand.

SHOP BALLERINA OUTFIT AND STAND

31

Elf on the Shelf Dresses Up as Santa

The Simple Parent

Cotton balls are all you need to help your elf disguise themselves as Santa Claus for the day.

See more at The Simple Parent »

32

Elf on the Shelf Tells Jokes

Happiness Is Homemade

Surround your elf with a stack of Christmas-themed joke cards for a surprise that'll make everyone LOL.

See more at Happiness Is Homemade »

33

Elf on the Shelf Plays Reindeer Games

TwoFriendsGifts

Have your elf challenge your child to a mini game of Connect Four (which you can then follow up with a real game between you and your kid).

SHOP MINI CONNECT FOUR SET

34

Elf on the Shelf Sneaks Some Candy

Let's DIY It All

Your kids will love waking up to discover that their naughty elf has snuck in some early-morning candy. .. especially if you leave some chocolate smudged on the elf's face.

See more at Let's DIY It All »

35

Elf on the Shelf Takes an "Elfie"

See Vanessa Craft

This elf knows they're going to be on Instagram! Lean into with different selfie props and poses.

See more at See Vanessa Craft »

36

Elf on the Shelf Joins a Christmas Parade

The Scrap Shoppe Blog

Do your kids have a bunch of toy cars and trains around the house? Line them up around your tree and have your elf take part in an impromptu Christmas parade.

See more at The Scrap Shoppe Blog »

37

Elf on the Shelf Works at the Car Wash

Keeper of the Cheerios

Time to get those toy cars clean! And is that a hint of peppermint I smell? The car wash looks professional, but its made with craft sticks, sponges and a few more household items.

See more at The Keeper of the Cheerios »

38

Elf on the Shelf Leaves a Secret Message

Spot of Tea Designs

Turn your daily elf hunt into a learning activity for kids. This elf has written a secret message, and when your kids follow the clues, they can decode it. If you follow the link, you can print out the message without having to come up with one of your own.

See more at Spot of Tea Designs »

39

Elf on the Shelf Kicks Back in a Hammock

Suspend a mini hammock from your Christmas tree branches and let your elf take it easy for the day with a good book.

SHOP HAMMOCK

40

Elf on the Shelf Goes Sledding

Elf on the Shelf

White washcloths make a handy stand-in for snowy slopes! You can also improvise a scarf for extra coziness as they head down the hill.

See more at Elf on the Shelf »

41

Elf on the Shelf Counts Down to Christmas

Spot of Tea Designs

It's an elf idea and an advent calendar all rolled into one. Each day, your elf can watch as your family removes one link from the paper chain — when there are no more links left, it's Christmas!

See more at Spot of Tea Designs »

42

Elf on the Shelf Paints a Picture

TheRedElfShop

Let your elf show off their creative side with the help of a mini art easel and paint palette.

SHOP PAINT SET

43

Elf on the Shelf Plays with Puppies

Ruffles and Rain Boots

Surround your elf with a pack of puppy cupcakes for a surprise that's as sweet as it is tasty.

See more at Ruffles and Rain Boots »

44

Elf on the Shelf Finds a Winter Fairy Garden

See Vanessa Craft

If the elves manage to bring back a bit of the North Pole home, it'll be a truly magical experience. This scene uses faux snow and glitter to create a fairy house for the elf.

See more at See Vanessa Craft »

45

Elf on the Shelf Becomes a Snowman

Mama Cheaps

Your elf gets a delightful snowman disguise, thanks to a couple spare rolls of toilet paper. We love the way they look peeking out!

See more at Mama Cheaps »

46

Elf on the Shelf Scores a Goal

Elf on the Shelf

If you buy this uniform kit and goal, any soccer-obsessed kiddo would be amazed at what the elf does when they're not waiting around for instructions from Santa.

SHOP SOCCER SET

47

Elf on the Shelf Goes to Hogwarts

ThatLittleBoutique

With the help of an elf-sized wizard robe available on Etsy, your elf can look like the newest student at Hogwarts. (And pro tip: Paint brushes make the perfect elf-sized broomstick.)

SHOP WIZARD ROBES

48

Elf on the Shelf Builds a Snowman

A Sparkle of Genius

Leave out powdered donuts, toothpicks, and M&Ms for your kids so they can build their own snowmen along with their elf.

See more at A Sparkle of Genius »

49

Elf on the Shelf Swings Around

DIY Inspired

A cardboard tube and some ribbon can give your elf a nice perch for the day. They can keep an eye out from below the shelf.

See more at DIY Inspired »

50

Elf on the Shelf Has Eyes on You

A Sparkle of Genius

Make it clear to your little ones that Santa is watching with a dozen googly eyes and a punny message.

See more at A Sparkle of Genius »

51

Elf on the Shelf Dangles From Twinkle Lights

My Frugal Adventures

This elf is a daredevil! Watch as they dive in from above, ready to keep a watchful eye on all the kids in the house.

See more at My Frugal Adventures »

52

Elf on the Shelf Takes a Peppermint Balloon Ride

Elf on the Shelf

Up, up and away! This elf is ready for a sweet ride, literally, thanks to a candy-colored hot air balloon. If your elf likes to hide, it's a well-known parent trick that kids are more likely look down than up, so try setting this up somewhere high!

SHOP HOT AIR BALLOON

53

Elf on the Shelf Re-Caffeinates

Mama Cheaps

Here's one way to reuse those old K-Cups — just cut a straw in half and let them "drink" up. The candy-striped straw feels extra festive, too.

See more at Mama Cheaps »

54

Elf on the Shelf Becomes Buddy the Elf

SlickandBoogers

Kids will be shocked to discover that their elf has transformed into Buddy overnight (especially if they find their friend snacking on spaghetti with maple syrup).

SHOP BUDDY THE ELF COSTUME

55

Elf on the Shelf Turns Into Baby Yoda

This Mama Loves

Your kids will definitely be shocked to find that their elf has transformed into a Mandalorian character over night.

See more at This Mama Loves »

56

Elf on the Shelf Wins an Ugly Christmas Sweater Contest

My Frugal Adventures

Dress up your elf in a mini Christmas sweater, then make them a first-place award for the best tacky sweater.

See more at My Frugal Adventures »

57

Elf on the Shelf Chills in the Refrigerator

Snapshots of My Life

Imagine opening up the fridge door to find your elf peeking out. Just make sure you leave them a blanket so they don't catch a cold!

See more at Snapshots of My Life »

58

Elf on the Shelf Transforms Into a Mermaid

Elf on the Shelf

Turn your elf into a mermaid on the shelf with this slip-on tail — then set them up next to the bathtub or a sink. Now, they can report on goings-on from under the sea!

SHOP MERMAID OUTFIT

59

Elf on the Shelf Makes Snow Angels

Lil Blue Boo

This elf is making his snow angels out of rice, but you can also use sugar or sprinkles. This one is for families who don't mind cleaning up a mess!

See more at Lil Blue Boo »

60

Elf on the Shelf Starts a Kissing Booth

Young at Heart Mommy

Is it a smooch the elf is after? No, it's a chocolate Kiss! But their cheeks look extra rosy when peeking out from a DIY kissing booth.

See more at Young at Heart Mommy »

61

Elf on the Shelf Sells Hot Chocolate

SimplyPrintDesign

You'd be hard-pressed to find anyone who doesn't enjoy a warm cup of cocoa, so this elf-sized hot chocolate stand is sure to be a hit.

SHOP HOT COCOA STAND

62

Elf on the Shelf Joins the Nativity Scene

Snapshots of My Life

Your elf may not blend in seamlessly with your nativity scene, but that's what makes this hiding spot so fun.

See more at Snapshots of My Life »

63

Elf on the Shelf Saves the Day as Spiderman

SlickandBoogers

Dress your elf up in a tiny Spiderman costume, suspend them upside down from a piece of rope, and you've got yourself a superhero!

SHOP SPIDERMAN OUTFIT

64

Elf on the Shelf Gets Trapped in an Ornament

TheRedElfShop

Your kids will never expect to find their elf stuck inside a giant plastic ornament dangling from a Christmas tree branch.

SHOP CLEAR ORNAMENT

65

Elf on the Shelf Redecorates Family Portraits

Spot of Tea Designs

Add cut-out Santa hats to a few of your family portraits, and then leave your elf nearby the take credit for the makeover.

See more at Spot of Tea Designs »

66

Elf on the Shelf Takes a Sick Day

Living Locurto

Even elves find themselves under the weather from time to time. If yours feels the chills, get a doctor's note so they can take some much-needed time off. (Bonus: You get the day off, too.)

See more at Living Locurto »

67

Elf on the Shelf Plays Extreme Hide and Seek

Frugal Coupon Living

A dry-erase marker makes for the perfect camouflage makeup; it'll take an extra minute to find them hiding in the Christmas tree.

See more at Frugal Coupon Living »

68

Elf on the Shelf Rides a Red-Nosed Reindeer

The Keeper of the Cheerios

Got a Roomba? Simply add some paper antlers, a red pom-pom nose, and string lights, and then let your elf take a wild ride.

See more at The Keeper of the Cheerios »

69

Elf on the Shelf Sips Syrup

Lil Blue Boo

Elves consider syrup to be one of the four main food groups, and you can make sure your elf gets their maple fill by suspending them from a pantry shelf and giving them syrup with a straw.

See more at Lil Blue Boo »

70

Elf on the Shelf Dresses Up as a Gingerbread Cookie

Strocketeer

Your elf can run, run as fast as he can, but he'll never get caught (because that's against the rules). How cute would this look near a plate of real gingerbread cookies?

SHOP GINGERBREAD MAN COSTUME

71

Elf on the Shelf Has Christmas Pox

MommyGlitter

The Elf on the Shelf has come down with a good case of Christmas pox. Luckily, the only thing contagious from these elves is their Christmas cheer.

See more at MommyGlitter »

72

Elf on the Shelf Enjoys a Spa Day

Bombshell Bling

What could be more relaxing than a marshmallow jacuzzi? (Answer: Nothing.)

See more at Bombshell Bling »

73

Elf on the Shelf Plans a Movie Night

Young at Heart Mommy

Set your elf up with everything they need for a fun movie night, complete with candy-filled popcorn, Christmas movies and a date.

See more at Young at Heart Mommy »

74

Elf on the Shelf Stages a Photo Shoot

Living Locurto

Everybody loves a photobooth! Get your elf to bring some of the other toys in on the photobooth fun — and give them some DIY props.

See more at Living Locurto »

75

Elf on the Shelf Peeks Into the Presents

Snapshots of My Life

They gets the run of the house at night, so of course your elf is going to feel tempted to peek at some presents. Hopefully, they won't let the cat out of the bag.

See more at Snapshots of My Life »

76

Elf on the Shelf Spells With Cereal

The Simple Parent

This elf knows their ABCs! Yours can also leave out a festive message in cereal pieces, too.

See more at The Simple Parent »

77

Elf on the Shelf Experiences a LEGO Ambush

Living Locurto

Those LEGO minifigs can really stir up some trouble! Better give them a piece of the action.

See more at Living Locurto »

78

Elf on the Shelf Joins a Rock Band

Frugal Coupon Living

With a few tin cans and other materials you already have lying around the house, you can make your elf an upcycled drum set for rockin' out.

See more at Frugal Coupon Living »

79

Elf on the Shelf Tries on New Shoes

Paper Heart Family

If your kid left some boots by the front door, then they'll be tickled to find their elf trying them on for size in the morning.

See more at Paper Heart Family »

80

Elf on the Shelf Mourns a Melting Snowman

Smarty the Elf/Facebook

You can DIY your own melted snowman, or buy one that comes pre-smushed. Either way, reassure your elf (and family) that he'll be right as rain once he freezes up again.

See more at Smarty the Elf's Facebook page »

81

Elf on the Shelf Reads Books

My Mommy Style

It's Story Time at the toy box! (And what a sweet scene to wake up to.)

See more at My Mommy Style »

82

Elf on the Shelf Receives a Massage

This Mama Loves

Keeping watch over a whole family during the holidays can be stressful, so your elf could definitely use a relaxing peppermint massage from another toy.

See more at This Mama Loves »

83

Elf on the Shelf Faces a Runaway Train

Stacy Molter Photography

Lay your elf down a toy train track with their arms and mouth bound and a train on the way (but fear not — no elves will actually be harmed).

See more at California Unpublished »

84

Elf on the Shelf Has a Snack Break

Three little ferns

When you put your elf in a cake stand or a cookie jar, make sure you add an empty wrapper so it looks like your elf has been munching.

See more at Three Little Ferns »

85

Elf on the Shelf Goes Fishing

Rocking My 365 Project

If you can stand parting with a few Goldfish crackers (and then cleaning them up out of the sink), they make for the perfect denizens of a bathroom fishin' hole.

See more at Rocking My 365 Project »

86

Elf on the Shelf Draws Banana Minions

Stacy Molter/Fancy Shanty

If your elf is a bit of a graffiti artist, they might be tempted to turn some bright-yellow bananas into Minions. It makes for a very silly breakfast.

See more at Fancy Shanty »

87

Elf on the Shelf Enjoys Candy Cane Sledding

Stacy Molter Photography

How cute are these little candy cane sleds? They're easy to DIY: Just hot glue a handful of candy canes together.

See more at California Unpublished »

88

Elf on the Shelf Roasts Marshmallows

A Small Snippet

Yes, of course elves love s'mores, and even if you don't have a fireplace, you can set your TV to a yule log video to get those marshmallows roasting.

See more at A Small Snippet »

89

Elf on the Shelf Goes Golfing

Elf on the Shelf

They may be on the job, but your elves can still get in a little leisure time. Use a mini marshmallow and a candy cane for their putt-putt gear.

See more at Elf on the Shelf »

90

Elf on the Shelf Has a Sack Race

Stacy Molter/Fancy Shanty

It's always a delight when the elves interact with your kids' other toys. Your little ones will be truly thrilled to see how they stack up in a race.

See more at Fancy Shanty »

91

Elf on the Shelf Takes a Tumble

Little Bit Funky

Stick your elf in the middle of a roll of toilet paper and then let them take a tumble down the stairs, holding on to the end to create a paper trail.

See more at Little Bit Funky »

92

Elf on the Shelf Makes Doughnuts

Elf on the Shelf

Tell your kids that your elf brought back some freshly baked doughnuts from the North Pole, straight out of the Claus' oven! And, what a coincidence! They brought back one for you, too. (Wink.)

See more at Elf on the Shelf »

93

Elf on the Shelf Plays Tic-Tac-Toe

MommyGlitter

Give me an X, give me an O, give me three elves in a row! This twist on the childhood classic incorporates your elves and everyone's favorite game.

See more at MommyGlitter »

94

Elf on the Shelf Plays Pin the Nose on the Reindeer

X

Gather up some doll friends, grab a mini blindfold, and get your elf ready for a rousing game of Pin the Nose on the Reindeer.

SHOP PIN THE NOSE GAME

95

Elf on the Shelf Takes a Gaming Break

APersonalizedWorld

Even the Elf wants to win a Mario Kart. These Nintendo-style devices are perfectly sized for elf hands, and they'll be a hit with your little gamer, too.

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96

Elf on the Shelf Practices the Piano

Bombshell Bling

If you have a piano in your home, then your can set your elf up on a booster seat and let them practice tickling the ivories.

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97

Elf on the Shelf Goes Sunbathing

A Small Snippet

Even though it’s cold outside this Christmas, your elf can take a staycation and enjoy the sunshine this holiday season.

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98

Elf on the Shelf Feeds the Ducks

Ashley Byrom

Help your elf enjoy a peaceful morning feeding bread pieces to rubber duckies.

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99

Elf on the Shelf Teaches a Lesson

A Small Snippet

Welcome to the Elf on the Shelf School of Kindness. In this classroom, it is important to remember that elves are your friends.

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100

Elf on the Shelf Heads Back to the North Pole

Little Bit Funky

Say goodbye to your elf — Merry Christmas and see you next year!

See more at Little Bit Funky »

Corinne Sullivan Contributing Writer Corinne Sullivan is a digital writer and editor who covers a variety of beats, including lifestyle, entertainment, relationships, holidays and more.

Marisa LaScala Senior Parenting & Relationships Editor Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; she previously wrote about parents and families at Parents and Working Mother.

New Year's miracle: how "Elf on the Shelf" brought millions to the family who invented it

It seems that Christmas traditions go back to those years when people did not yet have the Internet and TVs. But sometimes - a New Year's miracle! — a simple family tale becomes popular throughout the country. This is exactly what happened with Elf on the Shelf, which helped the Chanda Bell family make millions (and, of course, immediately acquired an army of haters). We tell the story of this controversial character.

In the family of an American girl from Atlanta, Chanda Bell, there was a Christmas tradition: mother told the children that a special elf, Santa's messenger, constantly monitors how they behave on the eve of Christmas, and then tells everything to Santa himself. Every day the elf hides in a new place in the house - he himself is not so easy to track down, but he sees everything. You can also tell him what you want for Christmas. And if the elf saw that the child was behaving well, the wish was surely fulfilled.

Chanda Bell has long believed that the elves are some kind of universal Christmas tradition, and not just their families and homes. But it wasn't like that.

Decades have passed. Chanda grew up, became a literature teacher, married a work colleague and had two children. Once she visited her mother, she was moping: she had health problems, her husband had business problems. And, as Chanda herself says, she accidentally started a conversation with her mother about that elf from childhood. Just to support her with "warm family memories". As a result, Chanda Bell and her mother Carol Ebersold decided to write a book. Thus, in six months, "Elf on the Shelf" was born. They were sure that the story of a personal family elf would appeal to others as well.

They even got a literary agent, but they could not sell the rights to the book: the publishers did not believe in the success of another "Christmas project" from unknown ladies. Then the family united: Chanda and her mother were joined by Chanda's twin sister Krista Pitts (for this she left her career as a popular TV presenter), and all family funds were used. “Choosing to self-publish the book, my husband and I used all the credit cards, my sister sold the house, and my parents even invested their retirement savings. Everything we had, we invested in this company, ”Bell later said in an interview.

The story of a miracle?

In 2004, the book was born. She was sold together with a toy elf. A year later, the family managed to sell 5,000 copies. The Bell sisters traded books from the trunk of a car, sold them at gift shows. The case changed everything: in 2007, actress Jennifer Garner was photographed with this same elf in her hands.

“I don’t know how she got it, but the phones immediately exploded with orders,” said Chanda Bell. A little later, the elf was shown on the popular TV show Today. And already in 2008, books and elves appeared in all toy stores, chain bookstores, supermarkets, and the collection of stories began a triumphal procession through the tops of children's bestsellers.

The family's business grew with the elves. Now it is a huge company built around the story of elves and Christmas.

Dozens of people are employed in production, books sold with a total circulation of more than 13 million copies

The company's income increased in progression - an average of 150% per year. As a result, from a valuation of $16.6 million in 2011, the company grew by 2015 to a valuation of $85 million.

Chanda Bell gives interviews to all the world's leading media, including Forbes, and is proud that this business is still a family business, and their Atlanta office has Christmas trees and Christmas all year round. “I like that,” she adds.

The family managed to build a new Christmas universe inside the classic one. The elf's website has sections for children and parents, as well as guides for teachers. The elf now has a lot of faces and customizations (elf-boys, elf-girls, in the new series there is an elf with a cast leg on crutches), and a lot of friends. There is an Elf Pets franchise, Elf on the Shelf cereal, animation on Netflix, CBS and TBS. That is the ideal marketing move. Which, moreover, vigilantly monitors that not a single alien elf sets foot on their territory. The basic set with an elf (figure and book) costs from $30 in American online stores.

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What are the elf's rules that the book dictates? The elf plays hide and seek with the children all the time (in fact, every night parents move the elf from place to place in houses and apartments, on Pinterest and Instagram you can find a lot of ideas where else to hide the elf). It is absolutely impossible to touch an elf! This is the main rule that he sets. If you touch it, then all the magic will evaporate, and Santa will not hear everything that the elf has seen and knows. Remember this thesis: it will be important when you read about the criticism of the elf.

When does an elf come to the house? There are no hard and fast rules here. Some associate the appearance of the elf with the start of the advent calendar. An elf is supposed to be given a name. You can talk to him - in the rules of the elves it is even advised to do this, saying that although the elf cannot answer, he hears everything. Elf can give children tasks.

And some more lyrics from the creators. "We are the voice of Santa's North Pole and we are honored to share his stories through our products, entertainment content and immersive experiences," Chanda Bell said in an interview with Forbes.

Even in the midst of the pandemic, the company was positive: “We want people to feel that there is something normal in their isolation. We get a lot of questions from children whether elves can get covid. We say no. They are magical!” - one of the sisters was quoted at the end of last year.

And now that criticism!

But Elf in a Box not only has millions of fans, but also many critics. Even if you enter an English-language query into Google search, in the collection of answers to questions you will see: "What's wrong with this elf?"

One of the pillars of the American press, The Washington Post, in 2012 published the column "The Elf on the Shelf: He Must Be Stopped!". The author called the story of the elf a "Faustian deal", but not empty words and not from the point of view of theory, but talking about her own children. "An elf came into our lives three years ago - I desperately needed someone's help, my boys were monsters." And what is the result? Here is how she describes the result: “You will get a wonderful disciplinary tool. My little pagans instantly turned into angels as soon as I said: "The elf is watching." And this is not at all the usual "Santa is watching." It was reality: he looked at them with dead eyes, sitting on the ledge, then on the bookshelf, and then on the chandelier. In January, I began to fear withdrawal." Christa Pitts reacted succinctly: "I just don't understand this negativity."

Another authoritative American magazine, The Atlantic, published a text with the title You're a Creepy One, Elf on the Shelf ("You're creepy, elf on the shelf"). It was devoted to criticizing the elf - and not even the marketing component of the story, but what values ​​he broadcasts to children.

“The worst thing about an elf is the message he carries, and the very meaning of his existence: to spy on children!.. An elf learns from a child his Christmas wishes — but not peace on earth or a cure for cancer, but only material gifts. And then, after a month of spying on the kid's behavior from hiding, he tells Santa if he's been good enough." Another thesis of the author of The Atlantic was that the elf deprives Christmas of its sacred meaning: “Do not use it to intimidate your child into thinking that good behavior equals gifts. If Christmas has a religious meaning for you, isn't kindness its main meaning?"

One can argue about the second thesis, but the first one is also supported by expert psychologists. In one column on the Psychology Today website, the idea of ​​an elf was analyzed from the point of view of critical thinking of children and adults. And also because of the history of education through the promise of a gift or encouragement. “Dealing with bad behavior through the promise of rewards for good behavior is a terrible and harmful practice.

This is lazy parenting, the simplest but also the worst way to get a child to behave well

It is important for children to learn self-control and to do what is right for themselves. A child who does something well just because an elf is watching him learns the opposite: behavior is determined by rewards... And now let's think about how this is broadcast in the adult world, when children understand that in the real world often the greatest rewards come from lies and deceit ?

In Vox, the critique of the elf went into the third plane, starting with a phrase that could become a slogan against all marketing: “If there is one most popular lie that we plunge children into, it is the myth of the elf on the shelf. Here's everything you need to know." And another quote: "An elf is a symbol of a state of surveillance, disguised as a child's toy." The author of the article analyzes in detail the mechanics of playing elf, where there is no place for the user, because the rules are already written. "I monitor and report to Santa everything you do!" the elf warns, adding that "the word will come out if you break the rule." Sounds pretty familiar!" - it seems that even without a deep knowledge of American realities, the allusion is understandable.

A Vox article written in 2016 ended: “This year has been tough. Now more than ever, we need the freedom to enjoy our vacations without the ghost of government surveillance in our homes, no matter how fabulously decorated."

Cover image: An Errant Knight / An Errant Knight

Read online Elfs at Christmas by Marie Gabriel - LitRes

Somewhere on the outskirts of London. In a dark forgotten area where tourists do not go, and gentlemen from the center never stop by, a girl Maggie lived in a small orphanage.

Maggie has lived at the orphanage for a long time. Or rather, almost all my life. One Christmas evening, she, still quite small, was found on the street and transferred to this very shelter. Maggie didn't remember her parents, didn't remember how and why she ended up on this very street. At first they searched for parents, but to no avail. And they quickly stopped the search, deciding that since no one was looking for the child, then most likely either something happened to them, or the girl, for some reason, was not needed by her relatives. So Maggie stayed at the orphanage. Other children, lively and sociable, did not stay there for a long time. There were families for them, they were adopted, adopted, sometimes there were real relatives who took them to themselves. But, quiet and inconspicuous Maggie was never lucky. Time passed, and Maggie completely lost hope of ever finding a family. She turned ten this year. It was a small, skinny girl. With a round face and big, like a crow's eyes. But, by the standards of the orphanage, the girl was already considered quite an adult for ten years (after all, everyone wants to take the baby), therefore, having completely reconciled herself with her position, Maggie no longer even dreamed that she would someday leave the walls of the orphanage someone's daughter.

***

Somewhere in a distant alpine forest. In the thick of the hazel, in a small, round wooden house, the elf Loe was sitting in an armchair. Her friend Loire just came to visit her. The girls sat comfortably by the fireplace and chatted merrily, looking at the luminous balls that replaced a real fire in the hearth.

Loes and the Loire were tree elves. Together with other magical creatures, they lived secretly from people in the Alpine mountains, protecting and preserving their nature. Both of them went to school. A special school for elves. And made friends with other magical creatures.

People were approaching Christmas. And holidays.

And at this time the elves usually had more work to do. Since many people spent their holidays in the mountains, the elves' worries increased significantly.

But that evening, sitting by the imaginary fireplace, the friends did not talk about work. They remembered old friends. Emily and the writer James Wright and his friend Frank, who, by an amazing coincidence, came to visit them last summer. They were chatting nonchalantly when their conversation was suddenly interrupted by a loud knock on the door.

“Who is it that is interesting, Loe?” Lou asked in her usual businesslike manner.

A very beautiful elf girl was standing on the threshold. Looks like older friends. Her long blond hair shone a pearly blue. The dress fluttered in the cold wind. And the sparkling wings flapped impatiently behind her back. It was Avicenta.

“Hello, Avicenta!” the friends shouted joyfully. “Come in.” Make yourself comfortable. You are always welcome!

… but how did you get here so late and on a day like this? Did something go wrong?

– I am so glad to see you too, my dears! But, as you correctly noted, I looked at you for a reason. Unfortunately, the principal of the school had more problems. Trolls, as you know, are more lovers of dirty tricks on holidays. They stole a magic golden ball from the director's safe. And they hid him. We managed to find out, only that they hid it in London on one of the Christmas trees. But where exactly, they do not confess. So now we have three addresses to check. It is necessary to find and return the ball as quickly as possible, because the strongest ancient magic is hidden in it. And leaving it in the hands of people is very unsafe.

- How can we help? - Loire was confused

- I know how! - Loe ahead of her friends, - I will go to London to Emily. She will help us find the ball.

“A very unsafe idea,” Lou objected. She has always been prudent. Because she was older than her friend. Always trying in every possible way to cool her ardor and carelessness.

She was the one last summer trying to protect Loe by accidentally shrinking Emily, her Uncle James and Frank. After that, everyone had to go on a long journey to disenchant them. So, now the Loire, in her usual manner of the “big sister”, tried to besiege Loe

- You can't just fly to London, Loe. First, it's far away. How will you get there? Secondly, London is a huge city full of people! This is dangerous! Third. ..,

- Lou, don't be boring! - did not let her friend Loe finish. - Everything will be fine with me. I decided. And then, I won't be alone, Emily will be with me. I'm sure she'll agree to help us.

- All right, Loe, - supported Avicenta.

- I can send you to London right now. You will have until noon the next day. And then no matter what happens. Whether you find the ball or not, you will immediately return home. But, be very careful! Did you understand everything?

– Yes, of course, Avicenta! Please send me!

- Also, Loe, do you know what a golden ball looks like?

- Of course I do! They showed it to us in class. I remember well.

- Excellent. Then everything was decided. Get in front of me. I'll send you straight to Emily. Hurry,” Avicenta commanded, “We don’t have much time

– Oh… wait, I’m with you,” Lou sighed.

–Don't leave you alone. You'll do something else.

Loe smiled at her friend and they stood hand in hand opposite Avicenta.

***

Emily Brighton was sitting at the Christmas table in a festive dress. A cook and an assistant bustled around, placing fragrant festive dishes on the table. A huge fluffy Christmas tree shone with lights opposite. Wood crackled in the fireplace. And it was already dark outside. This is not to say that Emily did not like the holiday or the dress, or the delicious food on the beautiful tablecloth. But what Emily didn't like was the absence of her parents at the table. Emily's parents were lawyers. Very serious people, who spent all their time at work. Emily loved her parents, but on days like this, she often felt alone. After all, today is Christmas Eve. And they are all in the office, as always late. And they will probably stay again until the very night. Well, how is it. The girl rested her elbows on the table. And propping up her bored, beautifully combed head with her hands, she began to stare out the window. But last summer they had such a wonderful time in the Alps with the writer, her uncle James and his assistant Frank.


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