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Baby Einstein, Bright Starts & Ingenuity official site

Every family and every child deserves a bright future – regardless of where they live, how much money they make, what language they speak, what faith they practice or what goals they pursue. Our vision is to redefine our industry by creating not just products, but holistic solutions for early stage parents that transcend borders, categories and aisles.

We’re building a community and brand ecosystem…of partners, designers, passionate creatives, forward-thinkers, like-minded folks…and we’re creating solutions…solutions for parents already in a community…a community of friends, influencers, champions, supporters. And it’s our goal to be the bridge that links these communities through solutions. Solutions that cover every corner and answer the call of families around the world. Why? All in the name of helping families create bright futures…one tiny win at a time.

1. Parent Co
2. Hello Einstein Studios
3. Be Curious Partners
4. Kids2 Partners
5. Winvention factory

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Blog website connecting a global village of parents.

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Our media company providing valuable content and aging up Baby Einstein.

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Insights we gain from new, disruptive business models and technologies.

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Strategic relationships delivering unique solutions and products.

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Our solely-owned factory building tiny wins for families across the globe.

Meet our award-winning in-house expert on early childhood development. Dr. Rochelle Wainer, Ph.D. brings more than 25 years of experience with global brands to lead a world-class insights team that helps shape how we design every product for Baby Einstein™, Ingenuity™, and Bright Starts™ brands.

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We are Inventors of Fun

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Better 2Gether

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Created by experts, Kinedu offers 1,800+ video activities to support development from 0-4 years old.

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The #1 app for children ages 0-13 to read, draw, and do activities together through virtual playdates.

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Sometimes a toy is more than just a toy. That’s why we’ve teamed up with Mary Meyer to enhance our Baby Einstein stuffed toy line-up.

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Products – Kids2 Inc

Filter AllAccessoriesActivity CentersBaby EinsteinBaby SeatsBaby ToysBassinetsBathBest SellersBooster SeatsBouncers & RockersBright StartsConnectablesDisney BabyEasy EatingFordHelping HandHigh ChairsIngenuityIty by IngenuityJohn DeereJumpersMagic TouchMusical ToysOcean ExplorersPeaceful PlayPlay Gyms & MatsPlayardsPortable GearRegistry Must HavesSafetySesame StreetShared ShuteyeSoothersSwaddle MeSwaddlesSwingsTake Along ToysToysTummy TimeWalkersWalkers & Activity CentersWooden ToysSort by FeaturedPrice, low to highPrice, high to lowTitle, A-ZTitle, Z-ADate, new to oldDate, old to new

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10 interesting stories about famous logos that some of the world famous logos today were not drawn by professional artists or designers, but by the owners of companies, assistants, accountants and other people who have nothing to do with art and design.

10. Adobe is the creek behind the house

The Adobe logo is the letter "A" inscribed in a rectangle. There are a lot of similar solutions with the first letter of the alphabet. Negative and positive spaces work well in the Adobe Systems logo. And in the fact that we see two triangles: a stylized letter "A" and a triangle inside. The lower border of the sign is formally completed by the inscription "Adobe".

The American software company behind such well-known programs as Photoshop and Illustrator was founded by John Warnock and Chuck Geschke at 1982 year.

In 1990, a significant event took place - the graphics program Adobe Photoshop appeared. In 1998, Adobe nearly bought out desktop publishing rival Quark Inc.

Adobe was founded by two programmers and named after the small California river Adobe Creek that flowed behind the house where they worked. At the initial stage of work, they had almost no money, so they did not order a logo from a design bureau, it was drawn by the wife of one of the founders.

Adobe logo

The logo was designed by the wife of one of the founders.

09. Naked mermaid in the Starbucks logo

In 1987, the mermaid had her chest closed, and a navel was drawn in the right place. We also cropped the logo so as not to worry why she has two tails and what is hidden between them.

In 1971, English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker folded $1,350, borrowed another $5,000, and opened a coffee bean shop in Seattle.

According to other sources, the first store of the company was opened on March 31, 1971. The trio were inspired to trade in high quality coffee beans and equipment after coffee entrepreneur Alfred Peet taught them his method of roasting the beans.

Starbucks was named after Mate Starbuck from the Moby book. The stylized image of the siren became the logo. The mermaid on the Starbucks logo is unrecognizable; in 1987, her magnificent breasts were covered with hair, and a navel was drawn in the right place. Later, they made an even larger zoom on the mermaid so that the consumer does not care why she has two tails and what is hidden between them.

Starbucks logo

Starbucks was named after Starbuck's mate

08. Hyundai logo - shake hands with the customer

Many people think that the Hyundai logo is the first letter of the name. The letter H symbolizes two people shaking hands (on the one hand - the client, on the other - the representative of the company)

The Hyundai brand is one of the favorite car brands in Russia. One of the top five automotive manufacturers worldwide. The South Korean brand has factories in 8 countries around the world. In Russia, in St. Petersburg, there is also a plant that produces cars of the Hyundai brand. The Hyundai plant in Ulsan, Korea produces 1.5 million vehicles a year.

The first cars only had a logo. "Hyundai" translates as "modernity". The sign we are used to appeared in 1991. The stylized image of the letter has a hidden meaning: two people shaking hands. The logo illustrates the special relationship between a company representative and a client.

Hyundai logo

The logo depicts a customer and company representative

07. Why was the apple in the Apple logo bitten off?

The creator of the Apple logo, Rob Yanov, said that the apple on the emblem does not contain allusions, and it is drawn when bitten so as not to be confused with a tomato.

According to Steve Jobs, the company got its name from the fruit diet he was on at the time. The apple seemed to him a symbol "funny, spiritual and does not humiliate anyone."

The creator of the logo, Rob Yanov, said that the apple on the emblem does not contain any allusions, and it is drawn when bitten in order not to be confused with a tomato.

The simple black and white sign I put on the cover came with iMac G3s that looked like colored candy. Thanks to the idea, they became style icons and their images appeared at every step: in films, in magazines, in advertising. Rob Yanov's original sign looked out of place at Apple at 19 tooIn 1998, they stopped using a multi-colored logo and switched to a monochrome image.

Apple logo

The Apple logo is just a bitten apple

Read

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10 iconic T-shirt logos of all time

The Rolling Stones' "tongue out with lips" logo has become the most popular T-shirt design image of all time

logo design: minimalism and simplicity, adaptability and consistency in logos on the example of Carlsberg, Uber, American Express and BuzzFeed News

62 replaced the funny chef logo with two golden arches in the form of the letter "M". According to the psychologist, the shape of the arch resembles a woman's breasts and is reminiscent of a carefree childhood.

In 1962, McDonald's hired psychologist Louis Cheskin, who proposed replacing the first logo with a picture of a funny chef with two golden arches in the form of the letter "M". In his opinion, the shape of the arch resembles the breasts of a woman, which on an unconscious level causes appetite and reminds people of a carefree childhood. However, the golden arches were not invented by Cheskin himself - they were present in the interior of restaurants as early as 1950s.

McDonald's hired psychologist Louis Cheskin, who suggested replacing the funny chef with two golden "M" arches. In his opinion, the shape of the arch resembles a woman's breasts and reminds of a carefree childhood.

McDonald's logo

Golden arches or female breasts in the McDonald's logo

05. Smiley symbol from LG

The LG logo symbol is a stylized face of a smiling person. According to the official description, the composition indicates the desire to maintain "human" relationships.

The main symbol of the logo of the South Korean electronics manufacturer LG is a stylized face of a smiling man. According to the brand's official description, this composition indicates the company's desire to maintain "human" relationships with all customers.

LG logo

- a stylized face of a smiling person

04. Eye of carbon from Toyota

Badge - a stylized eye of a needle with a thread threaded through it. A hint of the past of the company, which was engaged in looms at the beginning.

Many people compare the logo of the Japanese automobile manufacturer Toyota to the head of a cowboy in a hat. In reality, it is a stylized eye of a needle with a thread threaded through it. This is a kind of hint at the past of the company, which was engaged in the period of its formation with looms. However, the logo has another little secret: its individual parts make up the letters of the word Toyota.

Toyota badge

Stylized eye of a needle badge

Find out

How to save on logo design?

Tip from a Forbes regular: A good and attractive logo is an essential part of an effective branding strategy.

5 logo design tips to make your brand unique

A few tips on how to create your own unique logo. Your logo is the visual identity by which people identify you.

Three myths about logo design

Discussing the myths that prevent designers from developing a high-quality logo and corporate identity

03. Salvador Dali and Chupa-Chups lollipops

The brand name Chupa-Chups comes from the Spanish verb chupar - “to suck”. In 1969, Dali placed the spelling inside a camomile. As the artist said, the work on the logo took no more than an hour.

According to legend, Enrique Bernat saw a mother scolding a child for having his hands stained with melted sweets, and came to the conclusion that at that time the design of sweets should be with a stick. He also came up with the layout of the goods. Previously, sweets were laid out behind the counter and the children could not reach. He insisted on taking the candy out to the front of the cash register so that every child could reach for the sweets.

A sweet product needed a sweet logo. Not many people know that it was Salvador who created the world-famous logo of sweet candies on a stick. As Dali himself said, the work on the logo took no more than an hour - from the development of an idea to its final completion. In 1969, Enrique Bernat turned to the famous artist Salvador Dali, who came up with the idea of ​​placing the name Chupa Chups inside a chamomile flower. Dali advised to place the logo on top so that it is always visible in full.

In 1988 the design of the logo was updated. So the sign was born, which is now recognizable all over the world.

Chupa-Chups logo

The Chupa-Chups brand name comes from the Spanish verb chupar - "to suck"

02. Is the Nike logo a swoosh or a goddess wing?

There is a story-bike on the Internet - half of it is true. Key: The Nike swoosh was created in 1971. For the work, Carolyn Davidson first received 30 bucks, then company shares and a diamond ring with the Nike 9 sign0005

Nike's swoosh, for example, was created in 1971 by University of Portland design student Carolyn Davidson. The Swoosh was born out of a failed attempt to create a "new" "fresh" logo and Carolyn just ticked the box. This is a story-bike that everyone reprints on the Internet from each other. However, there is another version, according to which, "swoosh" is a stylized wing of the goddess, which served as a prototype for the company's name and a pictorial sign. In the same legend about Nike, he talks about the incredibly random appearance of a checkmark and about the small payment for the work of a student. As it turns out, Carolyn received, in addition to the $30, "some company stock" and a diamond ring with the Nike logo.

Nike logo

Swoosh, swoosh or goddess wing?

01. Expelling the chick from the Nestle logo

Initially, there were 3 chicks in the Nestle logo. In 1988, during a rebrand, marketers threw one chick out of the nest so that the logo would resonate with more mothers.

German pharmacist Henry Nestlé, founder of Nestlé, has set up production of his legendary farine lactée milk flour in Vevey, Switzerland. The product that Henry developed was a combination of cow's milk, wheat flour and sugar. Henry Nestle created it to reduce the high mortality rate among those babies who, for one reason or another, could not be breastfed. By this time, the pharmacist began to create his new trademark - a family coat of arms, which depicts a nest with birds. The world famous logo, which served as the prototype of the modern sign, appeared in 1868.

An interesting story is connected with the image of the Nestlé logo. Initially, there were 3 chicks in the Nestle logo, but after conducting research, the company's marketers found out that most European families have two children, not three. In 1988, during one of the rebrandings, marketers decided to throw one chick out of the nest so that the logo would resonate with more mothers.

Nestle logo

Initially, there were three chicks in the Nestle logo

Evgeny Borodin

Founder & Art Director

My name is Evgeny Borodin. I'm the art director of Brenda's studio. For 20 years, we have designed dozens of logos and corporate identity. I write about design and art - tips/articles/news/learning. I also blog as a branding expert and have written a course on graphic design. Add me as a friend on Facebook, Instagram and Vkontakte.

Evgeny Borodin

Founder & Art Director

My name is Evgeny Borodin. I'm the art director of Brenda's studio. In 20 years, we have developed dozens of logos and corporate identity . I write about design and art - tips/articles/news/learning. I also blog as a branding expert and have written a course on graphic design. Add me as a friend on Facebook, Instagram and Vkontakte.

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Creation of a logo for the Goldman Group holding

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The logo of the Voskhod bakery received the energy of a ribbon with a spikelet.

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