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How to Type a Business Letter With an Attention Line

by Heather Skyler

Published on 25 Oct 2018

It's important to know how to write a well-crafted business letter. If you're applying for a job, requesting a meeting or sending a proposal, you want to make sure you've used the correct business letter format and that your letter is error-free and clearly written. You also want to make sure it reaches the correct person. One good way to do this is to add an "attention line" to your letter.

Where Does the Attention Line Go?

A formal business letter starts with your name and address in the top left corner, then the date and then the address of the recipient. If you decide to include an attention line, insert it right after the second address.

An attention line is different than a subject line. An attention line directs the letter to a recipient by either using their full name or their title. It makes the most sense to use an attention line when you know only the recipient's title and not their full name.

A subject line, on the other hand, declares the intent of the letter. Occasionally these are useful if you don't know the recipient's name or title. Then you might use a subject line such as, Subject: Letter of application for a marketing intern.

Example of an Attention Line

The layout for a business letter with an attention line looks like this:

Example:

Your name

Your address
Your phone number

Today's date

Company's name
Company address

Attention: Director of Marketing

The letter would follow.

When You Need an Attention Line

There are a few reasons why an attention line is a good idea for a business letter.

  1. You don't know the name of the person who should receive the letter but you do know his or her title. In this case, the attention line would contain only the title. Attention: Director of Marketing
  2. You want the letter delivered to a certain person in a company.
  3. You want the letter to reach the recipient more quickly.

When an Attention Line is Unnecessary

Attention lines are most useful if you don't know the name of the person who should receive your letter. Then it makes sense to write Attention: Director of Marketing. It would look silly to write Dear Director of Marketing. An attention line makes more sense when using the title alone.

When you know the recipient's full name and title, it is standard to omit the attention line and just include their name and title both in the company's address line and in the salutation.

Example:

Your name and address

Date

Barry Botts
Director of Marketing
Name and address of the company

Dear Mr. Botts:

Only use attention lines when necessary. They aren't standard practice but can work well if you don't know a recipient's name but do know their title.

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Unscramble ATTENTION - Unscrambled 150 words from letters in ATTENTION

ATTENTION unscrambles and makes 150 words!

Starts With

Ends With

Contains

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150 Unscrambled Words Using the Letters ATTENTION

9 letter words made by unscrambling letters ATTENTION

  • attention
  • tentation

2 words found

How Many Words can be Made From ATTENTION?

Above are the words made by unscrambling A T T E N T I O N (AEINNOTTT). Our unscramble word finder was able to unscramble these letters using various methods to generate 150 words! Having a unscramble tool like ours under your belt will help you in ALL word scramble games!

How many words can you make out of ATTENTION?

To further help you, here are a few word lists related to the letters ATTENTION

  • 9 letter words
  • Words That Start With A
  • Words That End With N
  • Words That Start With ATTENTION
  • Words That Contain ATTENTION
  • Words That End With ATTENTION
  • Different ways to Scramble ATTENTION

A T T E N T I O N Letter Values in Word Scrabble and Words With Friends

Here are the values for the letters A T T E N T I O N in two of the most popular word scramble games.

Scrabble

The letters ATTENTION are worth 9 points in Scrabble

  • A 1
  • T 1
  • T 1
  • E 1
  • N 1
  • T 1
  • I 1
  • O 1
  • N 1

Words With Friends

The letters ATTENTION are worth 11 points in Words With Friends

  • A 1
  • T 1
  • T 1
  • E 1
  • N 2
  • T 1
  • I 1
  • O 1
  • N 2

If You Unscramble ATTENTION... What Does It Mean?

Definition of ATTENTION When Unscrambled

If we unscramble these letters, ATTENTION, it and makes several words. Here is one of the definitions for a word that uses all the unscrambled letters:

Attention

  • An act of civility or courtesy; care for the comfort and pleasure of others; as, attentions paid to a stranger.
  • The act or state of attending or heeding; the application of the mind to any object of sense, representation, or thought; notice; exclusive or special consideration; earnest consideration, thought, or regard; obedient or affectionate heed; the supposed power or faculty of attending.
  • Click here for the full meaning of Attention
  • Is Attention a Scrabble Word?
  • is attention a Words With Friends word?

More Information on the Letters

ATTENTION
  • Permutations of ATTENTION
  • Anagrams of ATTENTION
  • Words With Letters

Unscrambling ATTENTION for Other Word Scramble Games


  • Unscramble ATTENTION For Word Scramble Games
  • Unscramble ATTENTION Letters For Anagrams
  • ATTENTION in Text Twist
  • ATTENTION in Scrabble
  • ATTENTION in Words With Friends
  • ATTENTION in Jumble
  • Unscramble The Word ATTENTION
  • ATTENTION Unscramble For All Word Games

Scrambling the Letters in ATTENTION

According to our other word scramble maker, ATTENTION can be scrambled in many ways. The different ways a word can be scrambled is called "permutations" of the word.

According to Google, this is the definition of permutation:
a way, especially one of several possible variations, in which a set or number of things can be ordered or arranged.

How is this helpful? Well, it shows you the anagrams of attention scrambled in different ways and helps you recognize the set of letters more easily. It will help you the next time these letters, A T T E N T I O N come up in a word scramble game.

TTIATNOEN ATETIOTNN TEIAOTNTN TIETONATN EONTATTIN ENAOTTTIN EOTTNITAN TTAITONEN EOTAINTTN NETOITATN IANTTETON ONETIATTN OTATTEINN OTTNETAIN ITOENTTAN NTEAIOTTN ITOETNATN AETTNOTIN EATTOINTN TINETATON TTAETONIN ENTTATOIN ATTOTNIEN ITTOANTEN TTTNOAIEN TTINAOTEN NTATTOEIN TTETNIOAN NEIATTOTN NATOITETN TIATTNOEN ETOTINATN ITTONTEAN TEITONTAN TINETTOAN TTETNAOIN AETNTTOIN NTETTAOIN OTAITETNN ATTNITEON NATTEOTIN EOTITANTN TTEONIATN TATTONEIN ANITOTETN OATITNETN OETNITATN TTOAITENN EATTTNOIN TTTOAINEN

We stopped it at 50, but there are so many ways to scramble ATTENTION!

Word Scramble Words

  • sasrcneey
  • loogicrhy
  • arodsdhis
  • olsemcias
  • oubtdgaas
  • acianddal
  • yiennmkog
  • tiaorsien
  • eerdbsbus
  • mardfroee
  • hisnusiqg
  • gnieraard
  • inrgedars
  • olteadsis
  • iemssboot
  • atceapcls
  • ntuemdoed
  • inlgmspas
  • pearrtpas
  • ietsoctlt

Unscramble these letters to make words.

All words were scrambled using word scrambler...

nifet glarn chabel braney qually chamt lumpe satkeg dirmel rumtia queally glaupe cheat deepest pluti choire remover gotoes words rfteer dtroaw clisek nuckl cheats sonica finder jumble rnbda zugea toari litfeu helper avsee cinlpe rwhogt dirsua

Combine Words


Bird + Duck = Bick

Apple + Honor = Aplonor

Hand + Locker = Handocker

Combine Names


Brad + Angelina = Brangelina

Robert + Katelyn = Robyn

Gregory + Janet = Granet

Combine words and names with our Word Combiner

You Unscrambled ATTENTION!

Now that ATTENTION is unscrambled, what to do? That's simple, go win your word game!

How to start a letter and get attention

Looking for proven ways to start a letter? This is a common problem among writers, copywriters, and marketers who have tried different methods of getting readers' attention and still struggle with the first two lines of every new email. In this article, we'll discuss the key points influencing email subject selection, introductory sentences, and examples of proven marketing tricks.

What is the best subject line for your email? nine0006

You may have heard that e-mail communication is losing its popularity due to the rise of instant messaging. Many B2C companies use social media channels to reach their audience faster. However, a significant proportion of well-known B2C and B2B companies continue to run email campaigns and thus achieve a positive response to their proposals. Looking at the numbers below, you can see that despite the drop in email popularity, the message view rate increased by 3%. nine0003

So there are marketing tricks to get email recipients to open them.

One such trick is subject line . Research shows that 47% of people won't open an email with an unclear subject line. An interesting subject of the letter should not contain too loud words (for example: discount, sale, perfect, exciting, the most and other exaggerations; days of the week; obsolete abbreviations such as FYI, FTW etc. ). For this reason, I recommend checking lists of words that are considered spam. One of the great examples of such lists I found on HubSpot, although there are many other reliable resources.

What is the best way to choose a subject line that will resonate in the hearts of readers, will correspond to the needs, feelings or desires of the target audience?

To get the attention of the recipient of the letter, address him by name

According to MailChimp research, personalization is a key factor in attracting attention to the topic. Therefore, the recipient's name should be included in the subject line of the email, even if you repeat it later (for example, by writing " Hello, {Name} "). For example:

Subject 1: {Name}, a quick question for you.

Subject 2: {Name}, need a detailed plan of your development project?

Subject 3: {Name}, do you know 6 different ways to start a letter?

Calling by name is a must-have trick used by all professional marketers. In the following graph of the mentioned study, you can see the effectiveness of personalization in different industries. nine0003

You should also pay attention to automatic tools that personalize e-mails, because, even with this in mind, the subject of the letter with the name of the recipient is sure to attract attention. Such a reaction to being called by name is an instinct instilled in any person from childhood and automatically makes him react in this way to such an approach. Remember the Coca-Cola campaign with different names on the bottles? If you're not familiar with the amazing sales figures, the company has sold over 250 million bottles and cans in a country of 23 million people! Of course, this example has little to do with email, but it is still a great example of a successful personalized message. nine0003

Triggering Curiosity with Proven Methods

First, examine the recipient's wants, needs, and areas of interest across social media profiles. When it comes to the topic of an email that arouses curiosity, I recommend using attention-grabbing phrases such as success story, case study, report, research, examples, practices , etc. These are important words that emphasize that your email contains useful information for the recipient, and useful content is known to attract attention. Unfortunately, the use of these words does not make sense when sending e-mails to heads of investment departments, employees of human resources departments and recruiters. nine0003

So how do you start a formal letter that arouses curiosity? Regardless of the recipient of the letter, your message should be clear, concise and relevant. Do not use more than six words to describe the main purpose of an email, request, or offer. In my personal experience, executives hate long subject lines. To get more detailed information about the correct beginning of a business letter, check out one of the latest articles by clicking on the link.

Use numbers, percentages, or other statistics to expand the subject line

Many people believe in the numbers they see. Therefore, marketers try to attract attention by indicating in the subject line certain numbers of relevant studies or internal indicators of the company's performance. However, you should not use random, non-letter related numbers. So if you're starting an email to generate leads, be sure to include recent accomplishments while working on current projects or in related industries. For example: if you sell tools or offer services that have already been used in work on other projects - indicate some data in the public domain or use relevant data from reliable sources. Since the recipient of the letter will most likely be able to get acquainted with the data in the body of the letter, there is no need to explain them in detail in the subject of the letter. You can specify the subject of the email as follows: 9

In the main body, however, include the same information but with more detail:

According to the latest statistics, Generation Z will make 40% of all consumers by 2020.

Intrigue the recipients of the letter by indicating a part of the story in the subject of the letter. This allows you to count on the fact that you will be remembered from the first letter sent. Therefore, when sending subsequent letters, their recipients will associate the story with the name of your company. nine0003

How to write a letter to the blog editor presenting your article? Or, if necessary, receive a positive response regarding the development of your project from the head of the investment unit?

If you want the recipient to not only open the letter, but also read it carefully, then you should ask to read your message. When using this approach, you will have such an opportunity.

Use emoji to reach Gen Z and millennials

The above statistics on the purchasing power of Generation Z members in the future will lead to the need to adapt to the frequent use of emoticons. Although this trend is also observed among millennials, it applies to all generations, because the first thing a person pays attention to is a smiley face. However, emoticons should reflect the essence of the message. If you're planning on using emojis, then check out the chart below and this MailChimp study. nine0003

Professional Ways to Start Your Email

Before writing the subject line, which I highly recommend doing after writing the actual email, think about the first two lines that will tell the recipient who you are and why you are sending this email . This is the best way to start a letter, showing that you value the recipient's time. As you move to the body of the letter, talk about your goals and why the recipient should read it.

  • Write "Hello, {John}", enter your first name, last name and position. Even if this is not the first email sent to that recipient, be sure to remind the recipient of who you are.
  • Specify the main reason for sending the email. Don't include multiple targets at the beginning of your email as this can confuse the recipient.
  • Make key words bold to make it easier for the recipient to understand the main idea the first time.
  • Explain the subject of the letter by adding more details to the body text. nine0108
  • Use bulleted lists or indicate the specific value that the client will receive when working with your company. If you are asking for help or a donation, explain your goals and describe the benefits of receiving financial support.

In conclusion

Writing a letter is a balancing act between what you can offer the recipient and what the recipient needs at the moment! However, before the recipient can determine the value of your letter, you need to get the recipient interested in opening it. For this reason, one of the main points covered in this article is the composition of an attention-grabbing subject line. However, if this is your first time writing a letter in English, then I recommend that you follow the above points and only then learn the art of writing an attention-grabbing subject line. nine0003

Would you like to receive the best advice to improve your language skills ? Click on the button to subscribe to our blog, based on the best recommendations and advice from our tutors .

Attention @ symbol

Outlook

Email

Composing messages, including replies

Composing messages, including replies nine0003

@ symbol to draw attention

Outlook for Microsoft 365 Outlook for Microsoft 365 for Mac Outlook 2021 Outlook 2021 for Mac Outlook 2019 Outlook 2019 for Mac Outlook.com New Outlook for Windows Outlook on the web for Exchange Server 2016 More...Less

If you want to grab someone's attention in an email or meeting request, type the @ symbol and include the user's name. This will highlight the name in the text, Outlook will automatically add the user to the To line of the email or meeting request, and the recipient will see the @ symbol next to the message in their inbox. nine0003

Using the @ symbol in the body of a message or meeting request

  1. In the body of the email or calendar invitation, type the @ symbol and the first few letters of the contact's first or last name.

  2. When Outlook offers you contacts, select the one you want. By default, the contact's full name is included and added to line To: .

  3. You can remove part of the mention, such as all elements except the username.

Filter messages where you mention

If you receive a lot of emails, you may need to filter your messages to only show messages that mention you.

nine0002 In Outlook for Windows

  1. Above the message list, select All .

  2. Select Letters mentioned .

In Outlook for Mac

  1. On the Home tab, select Message filter .

  2. Select Mentioned .

In the new Outlook for Windows

  1. To the right of the Focus and Other sections, select Filter .

    nine0108

  2. Select @Mentions of me .

Note: The mentions feature is only available to recipients using Exchange Server 2016, Exchange Server 2019, Exchange Online, or Outlook.com. The @ symbol is only available in Exchange Online or Outlook.com.

Add a mention to email columns to see where you're mentioned

If you're using the full email list to view email messages, you can add the Mention column to quickly see if you're @mentioned in an email message.

    Learn more