Sesame street eat together
Dine with Elmo & Friends
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Sesame Street, salad bars could go great together
Remember the ad for Reese's Peanut Butter Cups? You know, chocolate and peanut butter - two great tastes that taste great together!
Well, I have another mind-blowing revelation.
How about Sesame Street Eat Brighter! characters marketing fruits and veggies at grade school salad bars? Two great ideas that could go great together.
I stumbled upon a story this week about a new study from Cornell University called "Marketing Vegetables: Leveraging Branded Media to Increase Vegetable Uptake in Elementary Schools." To make a long research paper short, researchers found a big correlation with marketing efforts at salad bars and consumption of veggies.
The study found 239% more students used the salad bar when it was decorated using colorful banners with vegetable cartoon characters and fun, nutrition education videos, according to a news release.
"Kids who are nudged to choose vegetables using fun marketing campaigns are more likely to eat them than those who are forced to take them," co-author David Just said in the release.
The six-week study used Founders Farms trademarked Super Sprowtz cartoon characters - taking on the shapes of broccoli, carrots, spinach, peas and other vegetables on vinyl wrap-around banners, flat screen televisions and video segments.
On the banner and in the video, the veggie cartoon characters explain the benefits of healthy food choices, according to the release.
That is all well and good - Super Sprowtz sound like the real deal. As another marketing play, couldn't the power of Sesame Street characters peddling produce at salad bars be used in early elementary grades?
Why confine Eat Brighter! messaging to retailers, some of whom can be indifferent to the campaign? Let the schools - and the children - benefit by the fruit and vegetable fandom of Big Bird and Elmo.
The researchers seem to say that kids may take to branded media mesagesthat encourage healthier choices.
"Vegetable marketing in schools is a low-cost win-win solution for food providers, school meal programs, and students," lead author Drew Hanks said in the release.
Win-win as in chocolate and peanut butter.
Could this be a new synergy between the United Fresh salad bar efforts in schools and the Produce Marketing Association's Eat Brighter! Sesame Street campaign? You have your Sesame Street characters on my salad bar - your salad bar has my Sesame Street characters.
Delicious!
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How can supermarkets win the trust, good will and confidence of consumers?
While there are multiple potential answers to that question (sell organics, reduce food waste, insist on sustainable packaging), one obvious response is to simply promote and advertise fruits and vegetables with more frequency and passion.
News coverage from the United Kingdom has cited a consumer group criticizing chain stores for promoting junk food far more than nutrient-dense fruits and vegetables.
Coverage in Thisiswiltshire.com reviewed research by consumer group Which? that pointed out that 53% of the 77,165 promotions at major supermarkets between April and June were on less healthy foods.
The news story said Which? looked at promotions at Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The consumer group found that 52% ofconfectionery items were on ad, compared with 30% of fresh fruit and 34% for fresh vegetables.
According to the coverage, about half of those polled (51%) by Which? said supermarkets should offer more healthy food choices in promotions.
The consumer group wants retailers to take their role "more seriously" by making sure people aren't encouraged to make unhealthy food choices.
"We want retailers to include more healthier options in their price promotions and remove less healthy foods from their checkouts," the group said.
While it is true that parents need to practice saying "no" to their children who demand candy on the checkout aisle (a common retort among some who bristle at the "nanny state"), it is not too much to ask for retailers to focus on healthy options.
The Center for Science in the Public Interest also looked at this issue in a 2015 report called "Temptation at Checkout."
The report pointed out that the more people are exposed to foods at checkout, the more comfortable they become with buying them. A supermarket or convenience store can't be too quick to pull the plug on offering healthy options - the idea takes time to take root.
CVS Pharmacy famously eschewed selling tobacco products in 2014 and saw sales decline but eventually recover. In another encouraging sign, The Packer reported last year that CVS intended to add hundreds of fresh, refrigerated healthful foods at more than 500 of its stores.
Putting in place policies that seek to increase the public good will ultimately help consumers identify with and trust that business or brand. One sure way supermarkets can do that is to promote fruits and vegetables more often, and make them accessible to consumers at checkout.
Tom Karst is The Packer's national editor. E-mail him at [email protected].
What's your take? Leave a comment and tell us your opinion.
A Nightmare on Sesame Street: show creators argue whether Bert and Ernie are gay
18+
Photo credit, Getty Images
Image caption,Bert (left) and Ernie have been together for 49 years
Mark Saltzman, one of the Sesame Street children's show writers and Ernie, known to many Russians as Vlas and Yenik, are gay.
However, the show's creator company, Sesame Workshop, retorted that Bert and Ernie were just buddies. On social media, they can't figure out who to trust.
According to the screenwriter, in creating the characters of Sesame Street, he copied a lot of himself and his relationship with the show's editor Arnold Glassman. He, according to Saltsman, looked like Bert-Vlas, and Mark himself, accordingly, identified himself with Ernie-Yenik.
But Sesame Workshop chose to repeat in general terms what it had previously reported about the heroes of the show.
"As we've always said, Bert and Ernie are best friends. They were created to teach preschoolers that people can be friends with people who are very different from them. And even though they're usually defined as male characters, who have human traits and characteristics (like most other Sesame Street dolls), they remain dolls that do not have a sexual orientation, " - said in the official statement of the organization.
Saltzman began writing dialogue for striped-clad couch potatoes back in 1984, but by that time Bert and Ernie had been characters in The Street for 15 years.
"I don't know how else to describe them, except as a couple in love," the screenwriter emphasized in an interview with online LGBT media Queerty.
- Bolek and Lolek will not be able to defend the rights of sexual minorities
- The author of threats to the creators of South Park confessed to his crime
Already in the pilot episode of the seemingly endless 1969 TV show, Bert and Ernie share a room, even though they sleep in separate beds. The couple's address is 123 Sesame Street.
Despite Sesame Workshop's claims, plush brunettes have been walking in the icons of the LGBT community for decades: for example, the creators of the puppet Broadway musical Avenue Q were inspired by them, and five years ago, the New Yorker magazine placed an embracing couple on the cover of the issue under the heading "Moment of Happiness".
Scientists did not stand aside either: in 2013, a pair of neutrinos of extraterrestrial origin discovered in Antarctica was named after the duet from Sesame Street.
"This is how adulthood begins"
Saltzman's dispute with the copyright company angered commentators: for some, Bert and Ernie continue to be symbols of the gay movement, others sympathize with Sesame Workshop's "asexual" argument.
"Why should everything be sexualized at all? Asexuality exists too. And one more thing: can't people just live in the same apartment?" - user @MyDiabolical is outraged.
"About Bert and Ernie. I don't need for the Muppets to be gay. But Miss Piggy and Kermit [characters of the popular Muppets show, Bert and Ernie also appeared there] had a wedding , but at the same time we have to call Bert and Ernie just neighbors ... This sends a one-sided and discriminatory message to children about what kinds of love can be publicly recognized" , @RevDaniel disagrees.
"In each of us there comes a moment when childhood ends and adulthood begins. For me, it ended when I found out that Sesame Street characters Bert and Ernie (Vlas and Yenik in the Russian version) turned out to be gay" , writes @shepitkitchen.
Not Bert Alone
Sesame Street isn't the only TV show aimed at children where public figures saw sexual overtones.
Thus, the use of the title characters of the Polish cartoon about Bolek and Lolek by the German magazine Siegessаule to illustrate the struggle for the rights of the Polish LGBT community became the subject of a lawsuit.
The copyright holders of the cartoon were outraged by the cover of 2005 and felt that their characters should not be seen hugging each other on the cover of the monthly.
As a result, the Siegessaule publishers lost due to copyright infringement.
Image caption,Tinky Winky's handbag (center) didn't seem gender neutral to some Polish politicians
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In addition, one of the most notorious campaigners against alleged homosexuality in children's TV shows is Poland's former children's ombudsman, Ewa Sowińska.
She became famous after she suspected Teletubby Tinky Winky of "propaganda" of homosexuality: according to the ex-commissioner for children's rights, a purple creature with an antenna on its head carried an "too feminine" handbag with it.
Subsequently, Sowińska reconsidered her attitude towards the "unreliable" Teletubby, refusing to suspect him.
However, many mainstream animated series have introduced LGBT characters without too much trouble.
For example, in the popular animated series "The Simpsons" there is the character of Waylon Smithers, an assistant to the owner of the Springfield nuclear power plant, whose homosexual orientation was not openly discussed until recently, until he himself announced it in one of the episodes.
In "South Park" Mr. Garrison appears before the audience, subsequently changing gender twice: throughout the series, he/she alternately identifies himself as gay/heterosexual/lesbian, regularly making politically incorrect jokes about everything in the world.
characters by name. What are the names of the characters on Sesame Street?
Long-lived among children's educational and entertainment programs is Sesame Street. The characters of this program appeared in the late sixties of the last century. During this time, more than one generation of kids who grew up with the funny characters of the show managed to change.
International Street
It was thanks to the famous puppeteer Jim Henson that the show was launched in 1969 for children from five to twelve years old. It was Henson who developed the images of the characters, and until some time he was engaged in the voice acting of some of them. For example, Jim gave his voice to Ernie (he is known in Russia under a different name - Yenik).
In its long history, the show boasts a record number of awards. Sesame Street has 138 TV Emmy Awards alone! World stars of cinema, music, politicians consider it an honor to appear on the screen along with the heroes of the program.
The main purpose of the program: to educate and develop while entertaining. The show has long gone beyond the US. Now this program is being released all over the world. And not just broadcast in translation, under the brand name "Sesame Street" characters with local flavor lead national projects. This format allows you to take into account the local way of life and cultural characteristics. Each country chooses its own educational "stuffing".
The show has been known in Russia since 1996. Then the Russian version of the program was released on ORT. Then the show visited the broadcast network of NTV and STS.
Both the very first broadcast and all subsequent programs were developed taking into account the curricula adopted in the Russian Federation.
Russian teachers, writers and psychologists took part in the creation of the national version. Along with exclusively author's episodes, the "Street" organically included fragments provided by the International Library of the original project.
The Frog and the Oscars
The Sesame Street frog is as famous as Brad Pitt. Kermit is the leading, central character not only on the Sesame show, but also on Henson's other project, The Muppet Show. Jim until his death voiced this character. Perhaps the green frog was one of his favorite creatures. It was even sewn from Henson's mom's coat.
Kermit's popularity can be judged by his personal star on the Hollywood Walk of Fame. And the song in his performance was nominated for an Oscar.
Biscuit Monster
Another character of the show is named Cookie Monster or in Russian version - Korzhik. Sesame Street just can't go out without this creature covered in thick blue fur. The main difference between this hero is his irrepressible appetite.
Cookie loves to eat and talk at the same time. Biscuit Monster's favorite treat is cookies. But in the absence of such, he eats everything that turns under his paw.
Another hero of the "Street" looks a bit like Korzhyk. Elmo also has thick fur, only red in color. He also has an orange nose. According to the creators, Elmo is only three years old, so he refers to himself in the third person.
And although the red fluffy monster appeared in the show a little later than the main characters, but it is no less popular. He has released two feature films. And the kids love him.
Bert and Ernie
In our version, these Sesame Street heroes are named Vlas and Yenik.
Bert and Ernie were created by Don Salin. She decided that one would be a plump "orange" and the other a skinny "banana". Interestingly, in the beginning, in the very first launch, Bert undertook to voice Henson, and Ernie - Frank Oz. But then they changed.
All the jokes of this couple are based on the difference in their characters.
Bert is calm and slightly bored. And Ernie is full of crazy ideas. But at the same time, these two are inseparable friends.
So different "Sesame Street"
The characters of the program have a bright personality. Count Znak, who loves counting and numbers, looks a bit like a classic vampire. His girlfriend's name is Countess Vice Versa. And the beloved cat is named Fatalita.
The green monster that lives in the garbage can answers to the name Oscar the Grouch. He is a misanthrope and his only attachment is the worm Slimy.
But the "biggest" star of the show is the Yellow Bird. Her height is 249 centimeters. The big bird has been around since the beginning of the transmission. And she is the second Sesame character to be immortalized on the Walk of Fame with a personalized star.
Big Yellow Bird has a wide variety of talents. She is an artist, a poet, a writer, and a dancer. She also often roller skates and loves to drive a unicycle.
Russian characters
Now let's find out the names of the Sesame Street characters in the Russian version of the show.
There are three main puppets in the Russian program.
Zeliboba is the biggest doll. This is the spirit, the yard. He lives in a giant oak growing near the playground. Outwardly, this character resembles a shaggy blue dog that walks on its hind legs. Zeliboba has a blue robe, huge white sneakers and a tie. He simply loves ties and collects them.
Thanks to Zeliboba's perfect sense of smell, Sesame Street is like an open book for him. He smells the music, the weather and the mood of those around him. He is a very kind and inquisitive spirit.
Another character - Bead. This is an unusual girl. The doll is made of material of bright crimson color. The creators complemented her image with a lot of braids, in which bows are braided. Bead loves to dance and eat carrots.
Another humanoid monster from "Sesame Street" - Cube. He has bright orange skin and dark red hair. He is an inventor. At the same time, Kubik invents both very unusual items and the most common ones (for example, a bicycle).
