Concepts of print strategies

Concepts of Print: Ideas for Teachers

By: Michigan's Mission: Literacy

Discover 20 ways to help children learn about concepts of print — that print carries meaning, directionality in a book, letter and word awareness, upper case and lower case letters, punctuation, and more.

1. Provide children with daily opportunities to participate in shared reading.
2. Encourage children to bring books from home to share.
3. Talk about the children’s own writing and drawings to help them.
4. Model as you read that the message is in the print, demonstrating the one-to-one correspondence between spoken and written words.
5. Make references to words, spaces, letters, lines of print, left to right, top to bottom, direction of print, in big books that you have read and as you model writing.
6. Use environmental print to make references to words, spaces, letters and lines of print.
7. Develop the concept of “left to right” by sticking a green dot on the left-hand top corner of the child’s desk to act as a reminder.
8. Have children suggest where the teacher should start when transcribing stories or beginning to read their big books.
9. Provide opportunities for paired reading. Ask an older student to read while a younger child follows along with his/her finger.
10. Count the words in a line of print or clap for each word spoken to help develop the children’s concept of a word.
11. Write a child’s news sentence onto sentence strips. Cut one sentence into individual words and encourage children to match words to the sentence strip, specifically using “first word,” “last word.”
12. Use name cards, nursery rhymes, room item labels, etc., to help children recognize words that are important to them.
13. Build up a bank of words frequently written or recognized by children. Display and refer to them when appropriate. Encourage children to refer to them when they are “writing.”
14. Use a variety of incidental activities to develop the concept of letter, e.g., play with letter cars, magnetic letters, plastic letters and alphabet games. Demonstrate and discuss that letters go together to make words.
15. Display an alphabet chart and talk about letters in other contexts, making sure the children can see that a letter is different from a word.
16. Make available capital and lower case letters of the alphabet for children to use and manipulate.
17. Model the use of conventions such as full stops, questions, pauses, etc., in context while modeling reading and writing.
18. Make use of quality book and tape sets so that children can hear different interpretations of the print.
19. Use elbow macaroni to “make sentences” with quotations and commas.
20. Have student’s highlight (specific) punctuation.

Michigan's Mission: Literacy (2016)

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Print Awareness: Guidelines for Instruction

By: Texas Education Agency

Print awareness is a child's earliest understanding that written language carries meaning. The foundation of all other literacy learning builds upon this knowledge. The following are guidelines for teachers in how to promote print awareness and a sample activity for assessing print awareness in young children.

Guidelines for promoting print awareness

• The organization of books

  Make sure students know how books are organized. They should be taught the basics about books – that they are read from left to right and top to bottom, that print may be accompanied by pictures or graphics, that the pages are numbered, and that the purpose of reading is to gain meaning from the text and understand ideas that words convey.

• Read to students

  Read to children from books with easy-to-read large print. Use stories that have predictable words in the text.

• Use "big books" and draw attention to words and letters

  Help children notice and learn to recognize words that occur frequently, such as a, the, is, was, and you. Draw attention to letters and punctuation marks within the story.

• Label objects and centers in your classroom

  Use an index card to label objects and centers within the classroom with words and pictures. Use an index card with the word "house" for the house center and draw a picture of a house. Draw students' attention to these words when showing them the different centers.

• Encourage preschool children to play with print

  They can pretend to write a shopping list, construct a stop sign, write a letter, make a birthday card, etc.

• Help children understand the relationship between spoken and written language

  Encourage students to find on a page letters that are in their names: "Look at this word, 'big.' It begins with the same letter as the name of someone in this room, 'Ben.'"

• Play with letters of the alphabet

  Read the book Chicka Chicka Boom Boom. Place several copies of each letter of the alphabet in a bowl and ask students to withdraw one letter. When everyone has a letter, ask each student to say the letter's name and, if the letter is in his or her own name, have the child keep the letter. Continue until the first child to spell his or her name wins.

• Reinforce the forms and functions of print

  Point them out in classroom signs, labels, posters, calendars, and so forth.

• Teach and reinforce print conventions

  Discuss print directionality (print is written and read from left to right), word boundaries, capital letters, and end punctuation.

• Teach and reinforce book awareness and book handling
• Promote word awareness by helping children identify word boundaries and compare words
• Allow children to practice what they are learning

  Ask them to listen to and participate in the reading of predictable and patterned stories and books.

• Provide practice with predictable and patterned books

  Also try using a wordless picture book like Pancakes. Go through each page asking the children to tell the story from the pictures. Write their narration on a large piece of paper. Celebrate the story they authored by eating pancakes!

• Provide many opportunities for children to hear good books and to participate in read-aloud activities

A sample activity for assessing print awareness

Give a student a storybook and ask him or her to show you:

• The front of the book
• The title of the book
• Where you should begin reading
• A letter
• A word
• The first word of a sentence
• The last word of a sentence
• The first and last word on a page
• Punctuation marks
• A capital letter
• A lowercase letter
• The back of the book

Excerpted and adapted from: Guidelines for Examining Phonics and Word Recognition Programs, Texas Reading Initiative, Texas Education Agency (2002). And from: Tips for Teaching Kids to Read; by Ed Kame'enui, Marilyn Adams, & G. Reid Lyon.

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8 Core Principles and Templates

Taking the time to develop a winning brand strategy is the most important thing you can do to improve your organization.

This article summarizes the basic steps you need to take to update your brand strategy, as well as specific tips you can use right now.

Let's get started!

Contents

What is brand strategy?

4 types of branding strategies

Fundamentals of a Winning Brand Strategy

How to Build a Brand Strategy in 8 Steps

A Brand Strategy Template to Get You Started

Frequently Asked Questions (FAQs)

What is Brand Strategy?

We start by defining brand strategy as the process of achieving long-term goals as your organization evolves. In other words, a brand strategy is the blueprint you follow to get your most important results out into the world. nine0003

Branding is a way of bringing together the intangible aspects of your organization, such as its identity, identity, reputation and unique selling proposition, into a single vision.

You can understand strategy by comparing and contrasting it with its related concept, tactics.

Many people confuse tactics and strategy with each other. This confusion leads to branding strategies being confused with branding tactics.

Customize this infographic template for yourselfEdit and download

The strategy is your map for reaching long-term goals that don't always need a specific end point. A strategy is more like a process or path that involves moving towards your goals iteratively.

Tactics is a more specific concept. In essence, these are the steps taken to achieve the goals set by your strategy.

Common branding tactics include building a website, launching a new ad campaign, or creating visual content for a company blog. nine0003

Branding professionals may also use initiatives as a synonym for tactics since they usually have objective time frames.

To develop an effective brand strategy, you must understand what your brand stands for and what impact it seeks to make in the world.

It is also helpful to state all the promises and guarantees you make to your customers. Expressing your brand personality in your communications with customers is a critical step in the brand strategy development process. nine0003

4 Types of Branding Strategies

Now that we have a basic understanding of brand strategy, let's move on to the four most important types of branding strategies you need to know.

Here's an infographic that summarizes four branding strategies. Scroll down the page to learn more about each brand strategy.

Customize this infographic template for yourselfEdit and download

Type #1: Brand Extension

The first type of brand strategy we will look at is brand extension.
When you use a brand extension strategy, you expand an existing brand into new product categories.

The essence of the strategy is to increase your reach by moving into new markets and using the strengths of the brand.

When you choose new categories, they don't have to be related to your existing product.

Nike is a great example of a company expanding its reach through brand expansion. They have grown from shoe manufacturers to products as diverse as sunglasses and golf balls. nine0003

Image Source

It's important to remember that in terms of brand strategy, you need to choose new categories that are consistent with your brand's stated mission and values.

Ultimately, the strategy you use is to launch a new product under an existing brand in a new product category.

While launching a new product seems like a daunting task, it's a viable strategy for brands of any size.

You can harness the power of an existing brand, including all the social proof and value that comes with it. nine0003

Even if the new product is unfamiliar to the consumer, the reputation you acquire will increase the likelihood of its penetration into the market.

This will help you reach new audiences and increase your brand strength.

Type #2: Brand extension (product portfolio)

The second type of brand strategy that we will look at is assortment extension.

In a brand extension strategy, you expand your brand into a new product category. A diversification strategy does something similar by increasing reach within an existing category. nine0003

A great example of this is the creation of a new line of mobile phones. When a company like Apple creates a big-screen phone to appeal to a broader segment of customers, it's a product expansion strategy.

Image Source

This strategy can help win over customers who choose your competitors. People are looking for a product with certain characteristics, and in this case, you can provide it.

Instead of losing customers, expanding your inventory can be a profitable way to increase your brand strength. nine0003

Ready to start translating brand strategy ideas into an interactive presentation for your team? Use the digital branding and promotion template to get the support of the organization!

Customize this template for yourself! Edit and Download

Type #3: Derivative Branding

The third brand strategy we will look at is Derivative Branding.

While the first two strategies dealt with how to expand your brand as an improvement strategy, this strategy involves breaking down into components. nine0003

Your product or service most likely includes several key components that together provide value to your customers. Derivative branding strategy is when you highlight a specific feature and give it a separate brand identity.

Consumer electronics company Intel is an example. Their chips are used in many PC products. Instead of branding Intel PCs as a standalone unit, Dell prefers to give the PC component its own branded identity. nine0003

Image Source

Type #4: Personal Branding

This is the fourth type of brand strategy we'll look at.

This strategy focuses on the personal qualities, values, and achievements of leaders and team members that emphasize your brand's mission.

Executives and leaders benefit from using their platforms to reinforce brand values. In addition, it simplifies communication.

Key Principles of a Winning Brand Strategy

Here we have looked at four types of brand strategy that you can use. Let's now discuss some of the basic principles behind creating a winning brand strategy.

Principle #1: Engage Employees

The first step in implementing a branding strategy is to engage employees. An authentic branding approach is the surest way to create an effective employee engagement strategy. nine0003

One way to create more authentic branding is to link a forward-facing company culture with an outward-facing brand voice.

The most important step in strengthening this bond is to clearly articulate the promises you make to your customers and the core values ​​of your company.

This clarity is a great way to make sure your employees feel connected to your brand. If they share your company's values ​​and mission, and you articulate the importance of a branding strategy, you'll be on the same wavelength. nine0003

If you are already clear about your company's values ​​or need to work on articulating them for your branding strategy, you can ask the following questions.

• Who are your ideal clients?
• How do you create value for them?
• What is your vision?
• What are your values?
• What does your company hope to become in the world?

Principle #2: Consistency

The second key to a winning brand strategy is consistency. Brand alignment is the regular provision of content that aligns with your brand values ​​and strategy over time. nine0003

Consistency means that your audience can expect to be exposed to your key messages and core offerings on a regular basis. Brand consistency means you always communicate the core messages with consistent visual branding and other regular brand elements.

Simple ways to achieve brand consistency include creating a brand book, a brand style guide, and ensuring consistent message style throughout.

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When you achieve brand consistency, your customers will begin to recognize your messages and build positive associations.

Principle #3: Use emotion

Emotional branding is the process of creating a relationship between an audience and a brand that evokes an emotional response. We can achieve it by creating a brand that appeals to the emotional state and aspirations of your ideal client. nine0003

The work of Marc Gobet is a good starting point for emotional branding.

He created the concept of emotional branding and described it in detail in his book A New Paradigm for Connecting Brands to People.

The philosophy is based on the observation that in the relationship between brands and people, the connection occurs on an emotional level.

Emotional branding is powerful. It connects with the audience and gives them control over the type of content or product they receive. The consumer is in charge here. Wondering how to implement this in your brand? nine0003

Consider this approach using the example of a company that offers simple and convenient meal planning. The client can choose a diet based on personal preferences: add and exclude ingredients, change the portion size, create a menu for the whole family. This creates a connection with the client and gives a better understanding of his needs.

Principle #4: Take a flexible long-term approach

Getting the most out of your branding strategy means taking a long-term approach. nine0003

Don't be afraid to make an effort that may take some time to materialize. Branding is a long-term investment that will pay dividends if you keep improving.

There is an important balance between long-term planning and short-term flexibility. It's important to leave room in your branding strategy to adjust to real-life feedback as it comes in.

How to build a brand strategy in 8 steps

Now that we've covered some of the basic principles, we can move on to specific tips. We'll move on to eight practical steps you can take to develop a brand strategy.

Step #1: Identify core values ​​

The first step in building a brand strategy is to identify core values. Core values ​​are the beliefs you have about your brand that guide your actions.

Use this template to write down the values ​​that matter most to your brand. nine0003

Customize this infographic template for yourself. Edit and download

These core values ​​are why your company exists and are tied to the specific problems you hope to solve for your customers.

Often these values ​​are formed by the founders of the company, and they are unlikely to change much as your company grows. They are the foundational anchor of your brand strategy.

Step #2: Create a strategic positioning statement

The next step in creating a brand strategy is to write a positioning statement. A positioning statement is a description of your product as well as your target market.

Its purpose is to show exactly how your product meets the specific needs of the target market.

Here is an editable template that can be used to create a brand positioning statement and visualize its various elements.

Customize this infographic template for yourselfEdit and download

You can use the positioning statement as a tool to ensure that your marketing efforts align with your brand strategy.

You can also use a positioning statement to communicate your value proposition to your ideal customers through your brand's core characteristics.

Before writing a positioning statement, you need to be clear about the following points.

• Who do you serve? nine0147
• What do you offer them?
• How do you offer it to them?
• How does this compare to current offerings?

Step #3: Understanding Your Ideal Customer Profile

The third step to creating a winning brand strategy is understanding your ideal customer profile.

An ideal customer profile is a description of the type of customer who will benefit the most from your product or service.

They are the easiest to sell to, have the highest retention rates, and love to recommend your product to others. nine0003

In a nutshell, an ideal client profile is a description of future clients who share the characteristics of your most important success stories.

Here is a customer portrait template that you can customize to visualize and organize the details of your ideal target market.

Personalize this infographic template for yourself! Edit and download

Once you have developed a detailed ICP, it will help you clarify what value you are creating for your customers. This will help you develop a branding strategy that will act as a beacon for new customers and revenue. nine0003

Step #4: Developing the brand promise

The fourth step in building a winning brand strategy is developing the brand promise. A compelling brand promise combines slogan brevity with your unique selling proposition.

The more a brand delivers on its promises, the more effective its strategy becomes. Conversely, if you cannot meet expectations, then you will fail.

That's why it's so important that the promise is both exciting and realistic. nine0003

At Visme, we help you design and distribute beautiful presentations, infographics and other brand-focused visual communications. This statement is the promise of the brand.

This is the experience you can expect (and get) when interacting with our design tools.

Step #5: Visual Identity

The next step when it comes to brand strategy is creating a brand book.

Now that we've explored the various ways to find clarity about how you create value for your customers, we need to translate that into customer communications. nine0003

A visual identity is a comprehensive description of the imagery and visible elements of your brand. It includes everything from your website to business cards and social media accounts.

Use this template to define visual identity elements such as logo variations, brand color palette, and brand typography.

Personalize this template for yourself! Edit and download

Your chosen images are the most important form of communication in impressing your audience. nine0003

Visual identity will affect your customers on an emotional level. Therefore, it is an important tool for building awareness and building an effective brand strategy.

Conversely, if things go wrong at this stage, the visual identity can become an obstacle to further growth.

Visual Identity Brief includes all the images that express what your brand is and why you are different from everyone else. nine0003

The most important step in developing a brand strategy is to create and/or redefine your brand style. A brand book (a guide to creating a brand's corporate identity) will give you and all members of your team instructions on how to create a consistent visual identity.

Step #6: Review critical customer touchpoints

The sixth step in creating a brand strategy is to review critical customer touchpoints.

Analyzing these touchpoints will help ensure that your brand strategy is consistent in the places where people learn about your brand. nine0003

The brand touch point is the point of contact between your audience and the brand. These include things like email newsletters, social media profiles, and a website.

Here is a template to help you visualize.

Personalize this infographic template for yourself!Edit and download

When you're creating a winning brand strategy, identifying the most important, revenue-generating touchpoints is a good step. nine0003

Understanding where your branding efforts are having the most impact will help you prioritize the changes that need to be made.

Step #7: Clarify Your Brand Voice

The next step to creating a winning brand strategy is to define your brand voice. In simple words, the brand voice is the standard way to communicate with the audience.

Here is a template that you can modify to fine-tune your brand's voice. nine0003

Personalize this infographic template for yourself! Edit and download

The components of a brand's voice are quite simple.

First, you must address your brand voice to your ideal customer. Second, the brand voice must stay true to the brand values ​​that you described earlier in the strategy development process.

If you include these two components, the authentic style will appear. For some brands, the voice takes on a more authoritative tone. At the same time, for others, a more playful voice seems more individual. nine0003

Step #8: Conduct Regular Brand Audits

The final step in developing a winning brand strategy is to conduct regular brand audits.

A brand audit is a thorough review that describes how the brand strategy works in accordance with the goals that were formulated when it was created.

Such audits should be carried out quarterly. Set aside 1-2 hours to review your visual identity. Ask yourself the following open-ended questions. nine0003

• How well does our visual style represent our core values?
• What changes or improvements can we make to improve our brand strategy?
• Are critical customer touchpoints most effective for the ideal customer?
• What small experiments can we do with our brand voice to better reflect our mission?

You can also use the brand audit template below. nine0003

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There are many benefits to doing regular brand audits. First, you set standard performance benchmarks. In addition, you create a routine to gradually improve your brand strategy.

Now that we've covered the best strategies for creating a brand strategy, we'll show you how to use Visme templates to make your efforts more effective. nine0003

Watch our short video for tips on creating marketing plans similar to your brand strategy.

A brand strategy template to get you started

Would you like to translate your ideas into a dynamic brand strategy document?
Choose this winning brand strategy template and get started now.

Personalize this infographic template for yourself! Edit and download

Ready to start developing your brand strategy? nine0009

A successful brand strategy will help you achieve your goals. Integrating theoretical knowledge is a good start. Take the next step! Use Visme to incorporate professional design into your brand strategy.

With Visme, you get a one-stop tool for creating, sharing, and managing brand assets, visual marketing content, presentations, reports, and more.

When you're ready to take your design to the next level, start with a free Visme account and test drive as long as you want. nine0003

Frequently Asked Questions (FAQs)

Now that you're ready to use Visme to develop your brand voice, we'll answer eight of the most frequently asked questions about the process.

Question 1. What is a brand strategy in marketing?

Brand strategy definition is a long-term, organization-wide initiative for your brand to achieve specific, measurable goals. Developing strategies to work across the organization is a hallmark of a winning brand strategy. nine0003

Brand strategy helps you improve customer experience, increase revenue and become more competitive in the marketplace.

Question 2. How much does a brand strategy cost?

Creation involves understanding the essence of your company. Beyond that, it's about understanding how your product fits into that mission and market.

Understanding these issues requires an investment in your time and energy as a leader or employee of a company. This will be a variable cost based on the value of your time. nine0003

Alternatively, you can hire a design agency. Check out this helpful guide from TechCrunch on the various startup branding costs.

However, suppose you want to try branding yourself.

In this case, you can take the following two books, which are usually recommended by designers: "Battle for the Mind" by Al Rice and Jack Trout, and "Brand Personality" by Alina Wheeler.

For a professional design, you can also use Visme without the high cost of a professional design. nine0003

Question 3. How to build an employer brand strategy?

The best way to build a strong employer brand strategy is to understand the needs of your organization.

When you understand the short and long term needs of your business, you can develop an effective strategy. Understanding your needs will help you be clear about what you want to achieve.

This clarity will help you align your goals with existing skill sets in the job market. nine0003

When you do this, you will be able to develop a strategy for employers to attract the people who will move your company forward.

To get even more clarity on this issue, you can ask the following questions:

1. What are the company's goals for the next 12-36 months?
2. What new products and services are under development?
3. What lack of human resources could prevent us from fulfilling our obligations? nine0147

Question 4.

Creating a brand strategy roadmap is an important step to take when developing a winning brand strategy.

There are four elements that you should include in your brand strategy roadmap. These include vision, brand purpose, values, and goals.

The vision component of a brand strategy roadmap defines the direction in which your brand is heading. It defines the ideal outcome that your brand aims to create in the world. nine0003

The goal component clarifies why this vision is important? What is the motivation behind your ideal result? What makes it important to the world?

Next, the values ​​section. It will help you define what your brand stands for, what your company's performance standards are, and how that translates into your company's strategy.

In the goals section, you can specify the brand strategy roadmap.

What exactly do you hope to achieve? Be sure to include specific metrics against which you will track results. nine0003

Question 5. What does the brand strategy look like?

A great metaphor to help you define brand strategy is to look at brand strategy as telling a story.

Our favorite stories go beyond their medium. They are more than books, shows or films. This is an emotional experience.

The simple structure of stories conveys this experience. They have a beginning, a middle and an end. In addition, they always undergo some kind of transformation or change. nine0003

When you're building a brand strategy, make sure it communicates how your product or service is changing the world. Include in it statements about how the client comes to you, what it is like for him to use your product and what he ends up with.

A good story is not just text that can be read on a page. This is an experience. And for a story to become an experience, it must have a beginning, a middle, and an end. There has to be some change that wasn't there in the beginning.

Question 6.

The Director of Brand Strategy is usually responsible for managing various brand strategy projects for several clients. Often, they partner with marketing and design teams to achieve organizational goals to increase brand awareness in the marketplace.

Question 7. What is a brand strategy document?

A brand strategy document can include several different brand strategy templates that your team will use to improve their work. It may include details about your value proposition, brand description, customer personalities, and positioning statements. nine0003

Question 8. Why is brand strategy important?

Brand strategy is important because it helps you establish a strong market presence. It gives you a definition that your customers will recognize.

It also gives you specific benchmarks to track your progress. Without a brand strategy, you won't be able to accurately assess the progress of your branding efforts.

success factors and 4 major mistakes - Surf

Until recently, a company could achieve a competitive advantage through a well-built supply chain or innovative production. Today, all these elements have given way to the most important thing - the product. The quality of products becomes the only condition for success in the market, which leaves an imprint on the work of the product team. Now she is obliged to create a whole concept that can become the basis for the strategic development of the company. nine0003

True, there is one problem. The very term "strategy" has become so general that it has almost lost its meaning. “Strategy” today is called anything: mission, goals, development plan. Ask three product managers what they mean by strategy, and all three will give you different answers.

Sometimes the lack of clarity in terms is obvious. But the problem is not always on the surface. One of the signs is when you can't prioritize. For example, the team can't figure out which is more important:

• Make a new feature or optimize an existing flow?
• Close more deals or extend existing contracts?
• Develop this tool in-house or outsource temporarily?

When trying to answer these questions, product leaders think the problem is the task itself—it's too complex or doesn't involve compromises. But this is a mistake.

If you find it difficult to decide what is more important at this stage, then this is often a strategic problem, not a private one . It is impossible to accurately prioritize if you do not have a plan or it is out of touch with reality.

The lack of a clear strategy is expressed not only in difficulties with priorities. There are other symptoms as well: confusing UX, misunderstanding and lack of coordination between teams, declining profits, oversaturation of product-market fit with your product, or lack of employee motivation. In most cases, these are all signs of gaps in strategic thinking.

Why sequence 9 is important0009

In order to get out of the looking glass of abstract terms "mission", "strategy", "development plan" and "goals", we suggest understanding what is actually behind them.

• Mission is how your company sees the world and how it wants to make it.
• Strategy is a plan to make this mission a reality.
• Product strategy is a plan to implement the product-specific part of this strategy.
• Product Plan is a sequence of features that help you implement your product strategy.
• Product Goals are quarterly and daily milestones in the product development plan that you use to evaluate the implementation of the product strategy.

Top-down = building, bottom-up = evaluation

Product Strategy Development Sequence – a system that can be used for both planning and executing tasks, depending on the direction of movement:

• From top to bottom go in order to: 1) determine the sequence; 2) plan the production of the product; 3) coordinate the work of the company with the received work plan.
• From the bottom up move to: 1) report on the status of tasks; 2) monitor how the work of the team helps to achieve the objectives of the company.

Slack vs. Discord

The nuances of a product strategy and the sequence of their construction are best studied with specific examples. We decided to compare two companies - Slack and Discord. nine0003

Miscellaneous missions

Slack is for work, Discord is for games. Slack's mission is to make people's work life easier, more enjoyable, and more productive. The mission of Discord is to enable people to join communities.

Different strategies of companies

Strategies also differ, which is not surprising, because they are based on different missions. Slack has this productivity boost. Discord is about creating communities in a gaming environment.

Similar product strategies

Despite the differences in the fundamental elements of the strategy, the products are similar in particular. This can be seen even in the common features in the user interface - a new user could confuse the applications if not for the different color schemes. The PC versions generally have nearly identical multi-column layouts.

It's entirely possible that the product managers at Slack and Discord are working towards the same product goal while following completely different company strategies. Therefore, it is imperative that development plans and goals are tied to the company's product and strategy, and not determined in isolation. nine0003

Sometimes, despite the difference in strategies, product teams can even come up with the same solutions. For example, both products have a strong social component, which is why both Slack and Discord have the ability to respond to a chat message using emoji.

But there are certainly more differences. Since the goal of Discord is to build a community, it prioritizes features that help users experience a sense of community. For example, it offers integration with Spotify so you can see what music your friends like. nine0003

Slack prioritizes features that help users be more productive. Hence the integration with JIRA so that users can easily create tasks based on Slack discussions. A clear understanding of which features to give preference to is the result of a clear product strategy.

Common product team mistakes

Mistake #1: goals = strategy